Trade Development Representative (TDR)

Company Details

Industry: Consulting
Description: HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Meru County, Kenya
Closing Date: Undisclosed
Salary: Estimated: KES 30,000 - KES 300,000 / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This field-based role is responsible for growing the telecom provider’s agent and retailer network by visiting SSOs and T-Kash agents across the assigned territory. You will ensure outlets are fully stocked with SIMs and float, properly merchandised, and equipped to register customers and process mobile money transactions. Your work directly supports customer acquisition and transaction volume targets, making you a key link between the company and its on-ground sales channels.

Key Responsibilities

  • Identify, map, and recruit new SSOs and T-Kash agents in high-traffic retail stores and mobile money locations to expand network coverage.
  • Follow agreed beat plans to conduct regular in-person visits, maintaining consistent call rates with existing outlets and agents.
  • Monitor and enforce the 1.5x stock rule for agents, ensuring float levels and SIM card inventories are sufficient for registrations and activations.
  • Train SSO staff and T-Kash agents on transaction processes, system usage, and the business tools needed to operate effectively.
  • Conduct AML training and testing for agents, and brief SSOs on KYC procedures related to SIM registration.
  • Deliver and maintain merchandising materials at point of purchase to improve brand visibility and product awareness.
  • Support agents with daily operational issues, escalating complex queries to the Area Sales Manager when needed.
  • Track sales performance, outlet activity, and compliance, then share data-driven feedback with management to optimise territory results.

Requirements & Qualifications

  • Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
  • At least 1 year of experience in a sales and distribution role, ideally within FMCG or telecommunications.
  • Strong customer focus and the ability to build lasting partnerships with agents and retailers.
  • Good influencing and negotiation skills to drive agent commitment and compliance.
  • Analytical thinking to interpret sales data, identify gaps, and take corrective action.
  • A willingness to travel extensively within the assigned territory and work independently in the field.
2122 open positions on Semasocial right now · 35 open positions in Meru County, Kenya · 101 posted in the last 7 days
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