Trade Development Representative (TDR)

Role Overview

This field-based commercial role reports to the Area Sales Manager and is focused on maximising the performance of the mobile money retail network. The Trade Development Representative will spend most of the working week visiting Sub-Sub Outlets (SSOs) and T-Kash agents, following structured route plans to increase SIM activations and float turnover while keeping the brand visible and compliant at the point of purchase. The work directly affects outlet productivity, agent confidence, and the overall growth of the company’s mobile money business.

Key Responsibilities

• Identify, map, and recruit new SSOs and T-Kash agents, prioritising mobile money outlets and high-traffic retail stores in the assigned territory.
• Carry out regular agent and SSO visits using approved beat plans, maintaining a consistent call rate and full coverage of the area.
• Deliver practical training to SSOs and T-Kash agents on transaction processes, system usage, and the business tools needed to serve customers effectively.
• Provide and replenish all transaction tools and point-of-sale materials at outlets, ensuring agents can operate without disruption.
• Train agents on Anti-Money Laundering (AML) requirements and support SSOs with KYC processes related to SIM registration (SIMREG).
• Monitor float levels and SIM stock at outlets, enforce the 1.5x stock rule, and ensure SSOs have enough SIM cards for new registrations and activations.
• Maintain merchandising standards by installing, refreshing, and monitoring visibility materials across all visited outlets.
• Track sales performance, stock compliance, and competitor activity in the territory, and report insights to the Area Sales Manager on a regular basis.

Requirements & Qualifications

• Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• At least 1 year of experience in a sales and distribution role, preferably within an FMCG company or telecommunications provider.
• Strong customer focus with the ability to build trust and credibility with agents, retailers, and internal teams.
• Effective influencing and negotiation skills, especially when working with independent outlet owners.
• Proven networking ability and experience in building partnerships with retail partners and field stakeholders.
• Analytical thinking to evaluate outlet performance, identify gaps in stock or sales, and make data-driven recommendations.
• Solid understanding of agent recruitment, route-to-market planning, and merchandising principles.
• Self-discipline and time management to work independently in the field and meet daily visit targets.