Trade Development Representative (TDR)

Role Overview

This field-based role is centred on building and sustaining a thriving agent and retailer network for a major telecom operator. You will spend most of your time on the road, visiting designated mobile money outlets and high-traffic retail stores to drive SIM activations, float turnover, and in-store brand visibility. Your work directly supports revenue growth by ensuring every partner outlet is fully stocked, well-trained, and equipped to serve customers effectively.

Key Responsibilities

• Identify, map, and recruit new Sub-Service Outlets (SSOs) and T-Kash agents, focusing on busy mobile money shops and retail locations with strong customer flow.
• Follow agreed route plans to visit assigned outlets on a regular schedule, building strong relationships and maintaining consistent contact with every partner.
• Deliver and set up all transaction tools required at each outlet, then train SSOs and T-Kash agents on daily operational processes and system usage.
• Conduct anti-money laundering (AML) training for agents and ensure SSOs fully understand KYC procedures linked to SIM registration and activation.
• Monitor float levels and stock holdings at partner outlets, enforcing the required stock cover rule and making sure SSOs always carry enough SIM cards for new registrations.
• Maintain high merchandising standards by providing and arranging promotional materials at every point of purchase, keeping the brand visible and attractive to customers.

Requirements & Qualifications

• Diploma or Bachelor’s Degree in Business, Marketing, or a related discipline.
• At least one year of experience in a sales or distribution role, ideally within an FMCG or telecommunications environment.
• Strong customer focus with the ability to understand and respond to the needs of local retailers and agents.
• Proven influencing and negotiation skills to drive adoption of processes and sales targets.
• Ability to build and sustain productive partnerships across a wide network of stakeholders.
• Analytical mindset for assessing outlet performance, identifying gaps, and improving results.