Sales Executive - Stickers & Labels

Role Overview

This role is focused on driving direct sales revenue from the company’s stickers and labels line, with daily work centred on prospecting, customer meetings, and converting enquiries into confirmed orders. You will own the full sales cycle, from identifying new buyers to negotiating terms and building long-term repeat business. Success in this position directly supports the company’s growth plan by expanding its customer base and deepening share of wallet within the packaging and product labelling market.

Key Responsibilities

• Build a steady stream of new business by researching and contacting potential buyers in industries that repeatedly use stickers, labels, or related labelling and packaging products.
• Manage and monitor a disciplined sales pipeline: log every prospect, quote, and follow-up activity; chase outstanding quotations; and move deals through each stage to closure.
• Visit existing and prospective customers in the field to identify labelling applications, gauge volume requirements, and present product options tailored to their operational needs.
• Work closely with internal production or estimating teams to clarify specifications and prepare accurate, commercially viable quotations.
• Grow assigned accounts by analysing order patterns, suggesting additional label sizes, finishes, or related products, and proactively securing scheduled reorder commitments.
• Gather market intelligence during customer interactions and field visits to understand shifting demand, price pressure, and competitor offerings in the label and print sector.
• Maintain clean, up-to-date records of customer interactions, opportunities, and converted sales within the CRM, and submit clear pipeline reports and target updates on a regular cadence.
• Take responsibility for high-value accounts by building personal relationships with decision makers, and by working strategically to increase purchase frequency and annual spend per client.

Requirements & Qualifications

• Bachelor’s degree or diploma in business, marketing, sales, or a related commercial discipline.
• Documented track record in B2B sales, business development, or account management, including consistent achievement of revenue goals and successful customer acquisition.
• Direct experience selling custom labels, stickers, packaging materials, print products, or other specification-based manufacturing solutions is a strong advantage.
• Proven capability in lead generation, cold outreach, and disciplined follow-up to uncover needs and overcome objections.
• Comfort with the end-to-end sales cycle, including estimating shopping lists, quoting, presentation, negotiation, closing, and post-sale account care.
• Strong commercial judgement, with the ability to balance customer needs against company margin, cost variables, and production feasibility.
• Excellent written and verbal communication skills, plus professional presentation and interpersonal skills that build trust across different buying audiences.
• Self-motivated and target-driven mindset, with the ability to plan your own field route and sales diary without micromanagement.
• Working proficiency in Microsoft Office and familiarity with a customer relationship management tool or another structured sales tracking system.
• Willingness to travel locally and regionally for sales visits and business development activities, as well as to participate in occasional out-of-town trips.