Technical Sales Representative

Company Details

Name:Sidai
Rating: No ratings yet — log in to rate this company
Industry: Farming
Description: Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai… Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model that also reaches pastoralists and farmers in remote and under-served locations. To date, Sidai has established 11 Company Run Stores (CRS), 72 franchisees, and has 45 field-based staff on motorbikes, providing last-mile distribution and extension services. Sidai sells to a further 500 stockists through its wholesale business. Sidai currently supplies products & services to over 201,367 farmers and emphasizes the for them to prevent problems through good nutrition, vaccination and management. Sidai has 16 Sidai Branded Products (62 Stock Keeping Units (SKU)) registered and in the market and a pipeline of new products and technology View more View less

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Vihiga County, Kenya
Closing Date: Oct 22, 2026
Salary: Not specified
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

As Technical Sales Representative for Western Kenya, you will manage territory sales and build strong working relationships with distributors, outlets and other customers. Your work will combine sales planning, product support and market development to expand product availability, grow market share and help customers make informed purchasing decisions.

Key Responsibilities

  • Coordinate day-to-day sales activity across the territory and deliver sales plans that support regional and company targets.
  • Manage distributor orders, invoicing, credit, outstanding debt and stock levels in accordance with agreed terms.
  • Identify and develop customer and distributor relationships, securing new business and strengthening existing accounts.
  • Use Result Demonstration Plot (RDP) activities to demonstrate products, increase brand visibility and support market growth.
  • Work with outlets to improve timely product supply and availability across the product portfolio.
  • Track competitor activity and customer feedback, and recommend practical responses to protect and grow market share.
  • Submit weekly route plans and reports covering sales results, demand forecasts and relevant market information; maintain accurate customer records.
  • Manage regional collection and promotional budgets, care for assigned vehicles and motorcycles in line with company policy, and attend regional meetings as required.

Requirements & Qualifications

  • Diploma or bachelor’s degree in Animal Health, Veterinary Medicine, Business Administration, Marketing, Sales, Agriculture or a related discipline.
  • At least four years of industry experience.
  • Demonstrated experience managing distributors and working with route-to-market models.
  • Valid driving licence and a minimum of two years’ driving experience.
  • Strong relationship-building, negotiation and organisational abilities.
  • Self-motivated, proactive and dependable, with a high standard of integrity.
  • Ready to travel throughout the territory and spend extended periods away from home.
2609 open positions on Semasocial right now · 7 open positions in Vihiga County, Kenya · 74 posted in the last 7 days
Application deadline: Oct 22, 2026 · 7 days left to apply
Contact Information
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