Technical Sales Representative -Kakamega

Company Details

Name:Sidai
Rating: No ratings yet — log in to rate this company
Industry: Farming
Description: Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai… Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model that also reaches pastoralists and farmers in remote and under-served locations. To date, Sidai has established 11 Company Run Stores (CRS), 72 franchisees, and has 45 field-based staff on motorbikes, providing last-mile distribution and extension services. Sidai sells to a further 500 stockists through its wholesale business. Sidai currently supplies products & services to over 201,367 farmers and emphasizes the for them to prevent problems through good nutrition, vaccination and management. Sidai has 16 Sidai Branded Products (62 Stock Keeping Units (SKU)) registered and in the market and a pipeline of new products and technology View more View less

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Kakamega County, Kenya
Closing Date: Undisclosed
Salary: Not specified
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This field-based sales role develops the company’s business across Western Kenya, combining territory planning, distributor management and hands-on customer support. By helping customers access the right products and building strong local relationships, the representative supports revenue growth, wider product availability and the company’s market position.

Key Responsibilities

  • Plan and coordinate sales activity across the territory, translating regional and company priorities into practical plans for meeting sales targets.
  • Manage distributor orders, invoices, credit, outstanding debt and stock levels according to agreed commercial terms.
  • Build and maintain a customer network, identifying prospective accounts and developing relationships with existing customers.
  • Use Result Demonstration Plots to demonstrate product value, strengthen brand visibility and encourage uptake across the product range.
  • Work with outlets to support timely product supply and availability across the portfolio.
  • Track competitor activity and local market changes, sharing insights and recommending responses to protect and grow market share.
  • Submit weekly route plans and reports covering sales results, expected demand and market intelligence, while keeping customer records current.
  • Oversee regional collection and promotional budgets, care for assigned vehicles and motorcycles in line with company policy, and attend regional meetings as required.

Requirements & Qualifications

  • Diploma or bachelor’s degree in Animal Health, Veterinary Medicine, Business Administration, Marketing, Sales, Agriculture or a related discipline.
  • At least four years of experience in the industry.
  • Demonstrated capability in distributor management and route-to-market approaches.
  • Valid driver’s licence and at least two years of driving experience.
  • Strong relationship-building, negotiation and organisational skills.
  • Integrity, initiative and the ability to work independently.
  • Willingness and ability to travel, including spending extended periods away from home.
2609 open positions on Semasocial right now · 58 open positions in Kakamega County, Kenya · 74 posted in the last 7 days
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