Social Media Marketing Content Creator (Ecommerce)

Role Overview

You will be the digital face of an established e-commerce brand, creating scroll-stopping short-form video and imagery that converts viewers into buyers. Day to day, you will craft platform-specific content, manage social storefronts, answer customer questions, and travel to live project sites to capture real-world proof of the brand's work. Your content and community efforts directly influence product sales, brand visibility, and the overall growth of the business across Kenya and beyond.

Key Responsibilities

• Plan and produce engaging short-form videos, graphics, and product showcases for Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Write conversion-focused captions, hashtags, and product descriptions that are optimised for search engines and tailored to each platform's audience.
• Visit active project sites and physical installations to capture authentic photography and videography for use across marketing channels.
• Manage social commerce storefronts including TikTok Shop and Instagram Shop, ensuring catalogues, pricing, and product details are current and accurate.
• Monitor and respond to direct messages, comments, and buyer inquiries, delivering timely support that builds trust and encourages repeat purchases.
• Coordinate with influencers, brand ambassadors, and affiliate partners to expand reach and generate credible product endorsements.
• Track performance using Meta Business Suite, TikTok Analytics, and Google Analytics, using insights to refine content strategy and ad creative.
• Support email marketing campaigns and assist with updating website product pages and landing pages to align with ongoing promotions.

Requirements & Qualifications

• At least 3 years of hands-on experience in social media content creation, preferably within an e-commerce or retail environment.
• Proficiency with Canva, CapCut, InShot, or Adobe Creative Suite (Photoshop, Illustrator) for graphic design and video editing.
• Practical knowledge of e-commerce platforms such as Shopify, WooCommerce, or Amazon, plus the ability to update web content accurately.
• Demonstrated video editing and basic photography/videography skills, with a strong eye for composition, lighting, and visual storytelling.
• Solid understanding of SEO copywriting and how to adapt brand messaging for different social media audiences.
• Willingness to travel to field locations and project sites around Nairobi and beyond to capture live content.
• Strong trend awareness, creative problem-solving, and the ability to manage multiple content deadlines in a fast-paced setting.

What We Offer / Why Join

This is a full-time, on-site role based in Nairobi with a competitive monthly salary of KSh 40,000 plus sales commissions. You will have the opportunity to take ownership of a brand's visual identity across multiple digital channels while gaining hands-on experience in social commerce, influencer marketing, and content strategy for a growing e-commerce business.