Social Media Management Officer

Job Title: Social Media Officer

Location: [Insert location] | Employment Type: Full-time

Job Overview

On behalf of our client, a reputable college, we are seeking a creative, innovative, and results-driven Social Media Officer to manage the institution's digital presence and online engagement. The successful candidate will be responsible for creating compelling content, managing social media platforms, promoting academic programs, enhancing brand visibility, generating student leads, and building strong online communities. This role requires a highly organized individual with strong communication skills and a passion for digital marketing and content creation.

Key Responsibilities

• Develop and implement social media strategies aligned with the institution's marketing objectives.
• Create, schedule, and publish engaging content across social media platforms.
• Manage the institution's presence on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, and other relevant platforms.
• Design and coordinate promotional campaigns for academic programs, admissions, events, and institutional activities.
• Create compelling captions, articles, videos, reels, testimonials, and visual content.
• Monitor social media trends and recommend innovative content ideas.
• Respond to inquiries, comments, and messages in a timely and professional manner.
• Build and engage online communities to strengthen brand awareness and student engagement.
• Coordinate photography and videography for institutional events and activities.
• Support student recruitment campaigns through digital marketing initiatives.
• Monitor online reputation and manage customer feedback.
• Track social media performance and prepare weekly and monthly reports.
• Generate leads and support enrollment targets through digital campaigns.
• Collaborate with academic departments and administration to promote institutional achievements and activities.
• Ensure brand consistency across all digital platforms.
• Monitor competitor activities and emerging trends within the education sector.
• Maintain compliance with institutional communication guidelines and policies.
• Perform any other duties assigned by management.

Qualifications & Requirements

Education

• Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Marketing, Media Studies, or a related field.

Experience

• Minimum two (2) years' experience in social media management, digital marketing, or content creation.
• Experience managing business or institutional social media accounts.
• Experience in the education sector is an added advantage.

Skills & Knowledge

• Proficiency in social media management tools and analytics platforms.
• Knowledge of graphic design, photography, and videography is desirable.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.