Social Media Associate – Tap2Eat

Role Purpose

The Social Media Associate will plan, create, and manage Tap2Eat’s social media presence across the country where the program operates. Reporting to the Social & Digital manager, this role specializes in building and nurturing local communities by engaging parents, students, public school administration , teachers, community leaders, and any other audience relevant to the Tap2Eat brand, simplifying Tap2Eat’s message into clear, parent-friendly language, and sharing timely content that builds trust, showcases program successes, and drives adoption at the local level.

Key Responsibilities

Social Media Content Creation & Publishing

• Develop, adapt, and publish content for Tap2Eat’s social media channels (e.g. Facebook, Instagram, X/Twitter, LinkedIn, TikTok as relevant) in line with the brand guidelines and content calendar.
• Draft captions, basic copy, and simple visual assets (e.g. reels, stories, social tiles, short videos) using approved templates and tools.
• Support localization of content for school communities, parents, and other key audiences.

Community Management & Engagement

• Monitor Tap2Eat’s social channels daily, responding to comments, DMs, and mentions in a timely, brand-appropriate manner.
• Flag sensitive issues, complaints, or reputational risks to the Brand Manager and relevant teams.
• Proactively engage with partners, influencers, and community pages to build positive visibility and conversation around Tap2Eat.

Campaign Support (Organic & Paid)

• Support the Brand Manager in implementing social media campaigns, including back-to-school, launches, product updates, and impact storytelling.
• Assist in setting up and monitoring boosted posts and basic paid social campaigns, working closely with the Brand Manager and/or agencies.
• Coordinate posting schedules around key events, school activities, and partnerships.

 Influencer & Partner Content Support

• Help identify micro-influencers, parent champions, and school ambassadors that align with Tap2Eat’s values and audiences.
• Coordinate logistics for influencer content (briefs, content submission, deadlines, tracking posts).
• Repost and repurpose influencer and partner content in line with brand guidelines and approvals.

Monitoring, Reporting & Insights

• Track key metrics across social channels (followers, reach, engagement, clicks, saves, shares, sentiment).
• Prepare simple weekly and monthly reports for the Brand Manager, highlighting what worked, what didn’t, and ideas for improvement.
• Conduct basic social listening to understand parent/school conversations and competitor activity, and share insights with the Brand Manager.

Cross-Team Collaboration & Brand Alignment

• Work closely with the Brand Manager to ensure all social media content aligns with Tap2Eat’s overall brand strategy, campaigns, and tone of voice.
• Coordinate with program, customer support, and product/tech teams to ensure accurate, timely information is shared on social channels (e.g. FAQs, updates, school onboarding).
• Uphold brand guidelines across all posts and interactions.

Qualifications & Experience

• Diploma or Bachelor’s degree in Marketing, Digital Communications, or a related field (or equivalent practical experience).
• 1–3 years’ experience managing social media pages for a brand, organization, or agency (internships and freelance work can count).
• Hands-on experience with major social media platforms (Facebook, Instagram, X/Twitter, LinkedIn; TikTok).
• Basic skills in content creation tools (e.g. Canva, CapCut, Adobe Express or similar).
• Experience with social media analytics (native platform insights, Meta Business Suite, or similar tools).
• Exposure to working with influencers/creators and/or supporting paid social campaigns is an added advantage.

Competencies

• Strong written communication skills, with an eye for clear, engaging, and brand-aligned copy.
• Visual sensibility and attention to detail in layout, imagery, and overall presentation.
• Community-focused mindset, comfortable interacting with parents, schools, and partners online.
• Highly organized, able to manage multiple posts, deadlines, and priorities.
• Data-aware and curious about performance — keen to test, learn, and improve.
• Proactive, responsive, and comfortable working in a fast-paced, mission-driven environment.