Posted:
Position: Social Content Producer
Date Posted: August 5, 2026
Industry: E-Commerce / Grocery Delivery / Digital Marketing
Employment Type: Full Time
Experience: Not Specified
Qualification: Not Specified
Salary: $86,000–$109,500 per year + Equity & Benefits
Location: REMOTE, United States
Company: Instacart
Description:
Instacart is seeking a creative and culturally aware Social Content Producer to help shape the brand’s presence across social media platforms. This role is ideal for someone who understands digital culture, creates engaging platform-native content, and can transform everyday grocery moments into impactful social experiences.
The successful candidate will develop content strategies, create fast-moving social campaigns, collaborate with creators and production partners, and help build a recognizable social identity for Instacart. This remote position offers the opportunity to work in a flexible environment while contributing to a brand used by millions of customers.
Key Responsibilities:
• Build and manage a fast-moving social content engine that connects with audiences and strengthens brand awareness.
• Create original social franchises, formats, and cultural moments that represent Instacart’s creative vision.
• Develop reactive content quickly while maintaining quality, brand consistency, and cultural relevance.
• Collaborate with freelance creators, production partners, and agencies to expand content production capabilities.
• Create, edit, and publish social content across relevant platforms.
• Support social media strategies that increase engagement and audience connection.
Requirements:
• Strong portfolio demonstrating experience creating platform-native social content.
• Hands-on editing skills using CapCut and native social media platform tools.
• Ability to manage content creation from concept to publishing independently.
• Ability to create high-quality reactive content within short timelines.
• Strong creative judgment with the ability to determine appropriate visual styles, including lo-fi, editorial, or designed content.
• Deep understanding of pop culture, food culture, and social media trends.
Preferred Qualifications:
• Experience working directly with creators and influencers from initial brief through final content delivery.
• Familiarity with SEO principles for social content and discoverability.
• Experience with gifting campaigns or PR-driven creator amplification.
Strong knowledge of:
• Social media content creation and digital storytelling.
• Video editing tools such as CapCut and platform-native editing features.
• Creator partnerships, influencer marketing, and social media trends.
• Brand strategy, audience engagement, and content performance.
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