Senior Media Buyer (Meta Ads Specialist)
Posted:
Company Details
Name:Pavago
Industry:
Consulting
Website:
https://www.pavago.co/
Description:
Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Advertising/Media
Job Description
What You’ll Be Doing
- Own and scale Facebook & Instagram ad campaigns from ideation to execution
- Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
- Handle $10K–$250K+ monthly ad spend budgets with performance accountability
- Develop and write high-converting ad copy and creative briefs for designers and video editors
- Lead creative strategy, including:
- Static ads
- UGC video direction and coordination
- Video scripting
- AI-assisted creative production
- Continuously test audiences, creatives, and offers to identify winning combinations
- Analyze performance daily and make data-driven optimization decisions
- Collaborate with internal teams to align campaigns with broader revenue goals
- Operate with autonomy—own outcomes, not just tasks
Must-Have Requirements (Non-Negotiable)
- Minimum 3+ years running Facebook/Instagram ads at a high level
- Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
- Experience handling multiple accounts (5+) simultaneously
- Strong command of:
- Meta Ads Manager
- Facebook Business Suite
- Pixel tracking & conversion optimization
- Ability to analyze performance data deeply and translate it into actionable decisions
- Strong copywriting skills—can write ads that actually convert
What Separates Top Candidates
- Experience managing $100K–$250K+ monthly budgets
- Strong understanding of full-funnel strategy (creative → offer → conversion)
- Hands-on experience with UGC workflows and video ad production
- Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality
- Familiarity with tools like GoHighLevel (GHL) or Close CRM
What Success Looks Like
- Consistently hitting or improving CPL, CPA, and ROAS targets
- Launching and scaling campaigns quickly without sacrificing quality
- Bringing new creative angles and testing ideas proactively
- Driving measurable growth across multiple accounts
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