Sales & Marketing Officer – Hotel

Role Overview

This role centres on winning and nurturing commercial business for an established hotel in Kirinyaga County, from corporate room bookings to conference packages and private functions. The officer reports to the Hotel Manager but operates with a wide remit, using sales calls, local market insight, and digital channels to generate enquiries and convert them into confirmed revenue. Day-to-day work blends client meetings, quotation preparation, campaign management, and close coordination with the hotel’s operations team to make sure every promise made to a customer is delivered on-site.

Key Responsibilities

• Identify and approach prospective corporate clients, NGOs, government departments, and tour operators to promote accommodation, dining, and meeting facilities.
• Develop tailored event concepts and rate proposals for conferences, weddings, and group functions, while keeping pricing consistent with approved commercial guidelines.
• Build and maintain a well-organised client database; schedule timely follow-ups, track account progress, and actively seek repeat business and referrals.
• Plan and run digital marketing campaigns across social media, local business directories, and other relevant platforms that convert followers into bookings.
• Create attractive promotional materials for seasonal room offers, restaurant specials, and event packages, ensuring the hotel’s brand remains visible across Kirinyaga County.
• Monitor guest booking trends, competitor pricing, and shifting customer preferences in the area to support smarter commercial decisions.
• Liaise with hotel operations, kitchen, housekeeping, and events staff so corporate functions run smoothly and clients receive seamless service.
• Represent the hotel at regional trade expos, tourism events, and business networking gatherings to expand its local and regional profile.

Requirements & Qualifications

• Diploma or degree in Sales & Marketing, Hospitality Management, Tourism, Business Administration, or a comparable discipline.
• At least two years of hands-on sales and marketing experience within a hotel, lodge, or another hospitality environment.
• Proven exposure to corporate account management, conference and event sales, or hotel-focused digital marketing activities.
• Familiarity with the local Kirinyaga business community and surrounding hospitality market will be considered an added advantage.
• Confident negotiation skills and a demonstrable record of pitching proposals to decision-makers and closing room or event sales.
• Excellent verbal and written communication abilities, with the confidence to interact professionally with corporate clients, wedding planners, and event organisers.
• Practical understanding of social media management, basic content creation, and digital advertising tools.
• Results-oriented mindset with strong follow-up habits and the ability to manage multiple client requests at the same time.

What We Offer / Why Join

This is a full-time, on-site role based in Kirinyaga County with a monthly salary of KSh 20,000 – KSh 25,000. You will have the opportunity to take real ownership of commercial growth at a recognised local hotel, directly influencing occupancy and function revenue while building lasting relationships with key clients. Candidates already living in or near Kirinyaga County are strongly encouraged to apply.