Sales Manager

Company Details
Industry: Banking
Description: The genesis of Gulf African Bank (GAB) can be traced back to 2005, when a group of motivated Kenyans envisioned establishing an Islamic bank as an alternative to conventional banking in the country. By conducting business on the principles of Shari'ah, the bank would provide an ethical and fair mode… The genesis of Gulf African Bank (GAB) can be traced back to 2005, when a group of motivated Kenyans envisioned establishing an Islamic bank as an alternative to conventional banking in the country. By conducting business on the principles of Shari'ah, the bank would provide an ethical and fair mode of banking for all. Gulf African Bank is the first and largest Islamic Bank in Kenya and one of the fastest growing banks in the history of the banking sector of the country. The bank offers fully Shari'ah compliant products and services that address the needs of not just Muslims, but everyone in the country including individuals, corporate companies, and institutions. The bank was incorporated on August 9th, 2006 and started operations as a commercial bank in January 8th 2008, in a historic event, where it was granted the country’s first fully-fledged commercial banking license as a dedicated Islamic bank, by the Central Bank of Kenya. View more View less
Job Details
Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Mombasa County, Kenya
Closing Date: Undisclosed
Salary: KES Unspecified / month
Other Pay: Benefits
Job Category: Sales & Marketing
Job Description

Job Title: Direct Sales Manager

We are seeking an experienced and motivated Direct Sales Manager to lead our sales team, drive deposit mobilization, and expand our customer base. In this role, you will develop and execute comprehensive sales strategies, manage performance, and ensure compliance with bank policies.

Key Responsibilities

  • Develop a comprehensive direct sales strategy to maximize sales opportunities.
  • Define the approach for overall acquisition of new-to-bank customers, drive deposit mobilization, customer digitalization, and account retention.
  • Map the market and customers according to their needs, coordinate campaigns, and execute territory sales plans.
  • Develop, plan, and coordinate sales activations, promotions, and incentives to meet business goals and objectives.
  • Monitor and identify emerging market trends and leverage them for sales opportunities.
  • Ensure optimal sales team staffing and pipeline management.
  • Oversee and direct performance of the sales team by monitoring DSR performance, setting SMART KPIs, and providing counsel and advice to ensure compatibility, maximum effectiveness, and continued growth.
  • Prepare, analyze, and maintain records of individual and group sales and performance activities relative to business goals and objectives.
  • Motivate the team to achieve sales and compliance results by educating sales professionals in sales planning tactics to support their customers' business success.
  • Address DSR issues and performance issues in accordance with Bank policy.
  • Prevent fraudulent or risky accounts from entering the system.
  • Provide timely feedback for improvements in product features and processes.
  • Provide input on sales incentive structure to drive the right performance culture within the Bank’s overall culture.
  • Develop the direct sales operating manual.
  • Other duties and responsibilities as assigned.

Qualifications and Experience

  • Bachelor’s degree in any field.
  • At least 2–3 years of experience in managing clients.
  • Excellent interpersonal skills.
  • Excellent communication and presentation skills.

Managerial Competencies

  • Team Management: Ability to make the team more successful by demonstrating total commitment to team goals and values.
  • Performance Management: Ability to set appropriate targets and work toward achieving these targets to meet the overall strategy of the Bank.
  • Decision Making: Ability to make decisions by assessing the importance, urgency, and risk associated with each situation and taking actions that are timely and in the best interest of the Bank.
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