Sales Executive - Garage & Automotive Equipment

Role Overview

This is a field-based sales position dedicated to selling professional garage and automotive equipment to a broad range of commercial clients, including independent garages, tyre centres, vehicle service workshops, fleet operators, transport companies, and technical training institutions. Day to day, you will be out on the road prospecting for new accounts, carrying out product demonstrations, preparing and following up on quotations, and closing orders for items such as vehicle lifts, wheel balancers, compressors, diagnostic tools, and workshop machinery. Your success directly contributes to the company's revenue growth and market share in the automotive aftermarket sector.

Key Responsibilities

• Proactively identify and develop new business opportunities across garages, workshops, tyre centres, fleet operators, and other commercial buyers of automotive equipment.
• Conduct regular client visits to present products, understand operational needs, and demonstrate how specific equipment can improve workshop efficiency and profitability.
• Promote and sell a diverse range of garage equipment, including vehicle lifts, tyre service machinery, wheel balancing and alignment systems, air compressors, diagnostic tools, and related workshop products.
• Prepare accurate quotations, tailored proposals, and persuasive sales presentations that align with each customer's requirements and budget.
• Negotiate pricing, terms, and delivery schedules with customers, then close sales to meet monthly and annual revenue targets.
• Follow up persistently on leads, quotations, and ongoing negotiations to convert prospects into confirmed orders.
• Build and maintain long-term relationships with existing customers to encourage repeat business and referrals.
• Gather market intelligence on competitor activity, pricing trends, and emerging customer demands to inform sales strategy.
• Coordinate with technical teams to ensure smooth equipment installation, commissioning, and post-sale support.
• Maintain accurate sales records, activity reports, and pipeline forecasts for management review.

Requirements & Qualifications

• Diploma or Bachelor's degree in Sales & Marketing, Business Administration, Mechanical Engineering, Automotive Engineering, or a closely related discipline.
• Minimum of 2 years of experience in B2B field sales, business development, or a similar external sales role with a proven record of achieving targets.
• Experience selling garage equipment, automotive parts, machinery, industrial equipment, engineering products, or other technical solutions is strongly preferred.
• Demonstrated ability to generate new leads, manage a sales pipeline, negotiate effectively, and close deals independently.
• Excellent presentation, verbal, and written communication skills, with the confidence to engage decision-makers at all levels.
• Highly self-motivated, target-driven, and comfortable working with minimal supervision in a regional field sales capacity.
• Willingness to travel regularly for client visits and demonstrations, often spending a significant portion of the working week away from the office.
• Proficiency with Microsoft Office applications, including Outlook, Word, and Excel, for reporting, quotations, and customer correspondence.
• A valid driving licence is an added advantage due to the field-based nature of the role.

What We Offer / Why Join

This position is structured around a competitive base package with a meaningful commission opportunity directly tied to your sales performance. The more business you generate and successfully close, the higher your earning potential becomes. You will also gain exposure to a wide range of technical, high-value equipment and receive the autonomy to build your own client portfolio across a well-established sector.