Sales Development Representative – SaaS

Role Overview

You will be the first point of contact between the company and potential clients, actively seeking out decision-makers who could benefit from our products or services. Every day involves a blend of market research, outbound outreach, and targeted conversations to uncover genuine buying interest. By building a steady flow of qualified leads, you enable senior sales representatives to focus on closing deals and driving revenue growth.

Key Responsibilities

• Build targeted prospect lists by researching industries, geographic regions, and company profiles that match the ideal customer profile.
• Launch and manage outbound multi-channel campaigns combining cold telephone conversations, personalized email sequences, and LinkedIn messaging to open new conversations.
• Conduct discovery conversations with potential leads to evaluate their needs, budget, authority, timeline, and overall fit with the solution being offered.
• Maintain a clean, up-to-date sales pipeline by logging every interaction, updating lead ownership, and tracking progression through the CRM.
• Schedule and coordinate introductory meetings between qualified prospects and senior account executives, ensuring each handoff includes relevant context and background notes.
• Capture common questions, objections, and market insights from prospects and share them with the wider sales team to refine pitch books and lead-generation strategies.
• Monitor follow-up tasks and ensure no lead is left untouched, prioritizing outreach based on engagement level and sales readiness.

Requirements & Qualifications

• One to two years of demonstrated experience in outbound sales, business development, lead generation, or appointment setting within a B2B environment.
• A diploma or bachelor's degree in business administration, marketing, communications, or a related commercial field.
• Hands-on experience using CRM software (such as Salesforce or HubSpot) alongside sales engagement tools like Outreach, SalesLoft, or similar platforms.
• Outstanding verbal and written communication skills, with the ability to articulate complex value propositions clearly and persuasively.
• Resilience and a results-driven mindset, comfortable facing rejection and turning objections into constructive conversations.
• Strong organizational habits with meticulous attention to detail, ensuring every lead and follow-up action is recorded accurately.