Relationship Manager – Digital – Youth Banking

Role Overview

This role leads the growth and day-to-day development of a youth banking portfolio, helping young customers discover, adopt and make effective use of relevant financial services. It combines customer relationships, digital engagement, partnerships and performance analysis to strengthen loyalty while supporting responsible, compliant banking.

Key Responsibilities

• Plan and deliver initiatives to attract, onboard, activate, retain and grow youth customers across branch, digital and other customer-facing channels.
• Increase regular use of mobile and internet banking, cards, digital payments, merchant and collection services, and self-service tools.
• Understand customers’ financial needs, recommend suitable solutions, and coordinate prompt follow-up on service concerns.
• Work with product, technology, marketing and operations teams to develop and improve youth-focused products, customer journeys and campaigns using customer feedback and insight.
• Build and maintain productive partnerships with educational institutions, youth groups, employers, fintechs, merchants and other relevant organisations.
• Manage sales opportunities and support lead conversion through customer activations, events and campaigns; assess results and return on investment.
• Analyse portfolio measures such as deposits, transactions, digital engagement, revenue, retention and profitability, and recommend practical actions based on findings.
• Coordinate financial literacy, entrepreneurship and responsible digital banking initiatives, while monitoring customer experience and meeting applicable risk and compliance requirements.

Requirements & Qualifications

• Bachelor’s degree in Finance, Banking, Business Administration, Economics, Marketing, Information Systems, Social Sciences or a related discipline.
• A relevant postgraduate qualification or MBA is an advantage.
• At least three years of relevant experience in banking or financial services. Experience in retail banking, relationship management, digital banking, product management, business development or youth and student markets is particularly relevant.
• Evidence of contributing to portfolio growth, partnership development, sales or marketing campaigns, or digital adoption initiatives is desirable.
• Strong customer relationship and sales skills, supported by sound commercial and financial judgement.
• Ability to interpret customer and portfolio data, prepare clear reports and turn findings into recommendations.
• Confidence coordinating projects, campaigns and stakeholder activity, with effective negotiation and presentation skills.
• Familiarity with digital banking platforms, customer experience practices and relevant banking requirements, including KYC, AML/CFT, data protection, consumer protection and fraud prevention.