Regional Sales Manager - North Rift

Role Overview

This position puts you in charge of commercial performance across the North Rift, acting as the link between our company, regional distributors, and retail partners. Your days will be split between field visits to monitor in-store execution and account meetings to negotiate terms, resolve issues, and push secondary sales growth. You will own the region’s revenue targets and make sure every outlet aligns with our pricing, visibility, and merchandising standards.

Key Responsibilities

• Own the regional sales budget and deliver consistent revenue growth against monthly, quarterly, and annual targets.
• Build and maintain strong working relationships with key retail accounts, securing prime shelf space and promotional support.
• Coordinate with regional distributors to align stock availability, route-to-market planning, and order fulfilment with commercial goals.
• Track secondary sales data at outlet level, identifying gaps in coverage and acting quickly to correct underperforming areas.
• Enforce pricing compliance across all channels and report any deviations or competitor pricing moves that threaten market share.
• Conduct routine store audits to uphold visibility standards, including proper product display, POS placement, and stock rotation.
• Lead trade negotiations and sales presentations to win new listings, expand pack sizes, and defend existing volume.

Requirements & Qualifications

• Diploma in Business, Marketing, or a related commercial discipline; a degree is an added advantage.
• 4–8 years of hands-on FMCG sales experience, ideally covering field sales, distributor management, or key account roles.
• Demonstrated track record of hitting sales targets in a structured retail environment.
• Strong communication and negotiation skills, comfortable presenting to both small retailers and senior distributor leadership.
• Solid understanding of the North Rift retail market, including customer behaviour, trade routes, and local competition.
• Excellent relationship management ability—able to influence without direct authority and build long-term partnerships.
• Highly execution-oriented, with a bias for action and the discipline to follow through on daily route plans and audit checklists.