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Personalisation Enablement Manager
Mandatory
Posted: By:Hiring Kenya
Company Details
Name:Standard Bank Group
Industry:
Banking
Website:
http://www.standardbank.com/
Description:
Standard Bank Group is the largest African banking group by assets offering a full range of banking and related financial services. "Africa is our home, we drive her growth” Our vision is to be the leading financial services organisation in, for and across Africa, delivering exceptional client experiences and superior value. This sets the primary goals and standard of excellence we intend to achieve in the medium term. With a heritage of over 150 years, we have an on-the-ground presence in 20 countries in sub‑Saharan Africa; fit-for-purpose representation outside Africa; and a strategic partnership with the Industrial and Commercial Bank of China (ICBC). In line with the realities of risk, regulation, technology and competition that characterise our operating context, we continue to invest significantly in our diversified operations; our people and culture; our systems and infrastructure; and our brand. In doing so, we understand that our commercial success and social relevance over the long term depends on placing our clients at the centre of everything we do, and ensures that the outcomes of our activities are a catalyst for growth on this continent we call home. The long-term foreign currency ratings for The Standard Bank of South Africa, the single largest operating entity within the Standard Bank Group, are: Fitch Ratings BBB- (negative), Moody’s Baa2 (negative) and Standard & Poor’s BBB- (negative). The group is listed on the JSE Limited, share code SBK, and the Namibian Stock Exchange, share code SNB. The largest bank in the world, ICBC, is a 20.1% shareholder in the group. Other than the 20.1% ICBC shareholding, 32.9% of Standard Bank’s shareholder base is foreign. We subscribe to the Code of Banking Practice, a set of principles governing banking in South Africa and ensuring the highest standards of professionalism, integrity and fairness.
Job Description
Job Description
- The Manager, Personalisation Enablement will contribute to the development and delivery of Stanbic Bank Kenya’s personalisation capabilities by applying behavioural science and data-driven insights to client data, product recommendations and customer engagement strategies.
- They will partner with Personal & Private Banking, Marketing, Digital, Data & Analytics and Country stakeholders to design and run experiments, translate insights into Next Best Action (NBA) and campaign use cases, and embed behaviourally informed nudges across digital journeys, communications and relationship-led advisory interactions.
- This role focuses on improving the customer experience and relevance of engagements, accelerating adoption of targeted wealth and banking solutions, and strengthening long-term client relationships, while ensuring responsible, compliant and measurable execution across platforms.
Qualifications
Type of Qualification:
- First Degree
Field of Study:
- Economics, Statistics, Data Science, Mathematics, computer science or any related quantitative discipline
Experience Required
- 5-7 years
- Experience in data analytics/behavioural science/ personalization within banking, insurance, wealth management, fintech, telco, or top-tier consulting.
- Demonstrated delivery of personalization use cases end-to-end (segmentation, Next Best Action, campaign optimization, recommendations) with measurable uplift (e.g., conversion, adoption, NPS, retention).
- Hands-on experience designing and running experiments (A/B testing, RCTs, test-and-learn), including hypothesis design, sample sizing basics, and readouts.
- Experience applying causal inference / econometrics (e.g., DiD, matching, IV/RDD where applicable) to estimate impact and avoid biased conclusions.
- Strong background working with customer data (transactional, digital behavioural, demographic), and translating insights into actions across app journeys, email/SMS, contact centre, and RM/advisory channels.
- Proven track record partnering across Product, Digital, Marketing, Data Analytics, Risk and Compliance to embed insights into Customer relationship management and decisioning tools.
- Experience operating in a regulated environment, with practical understanding of privacy/consent, responsible marketing, model risk/governance, and fair customer outcomes.
Additional Information
Behavioural Competencies:
- Client Focus
- Analytical Rigor
- Innovation
- Integrity
- Team Working
- Clear Communication & Story Telling
Technical Competencies:
- Experiment Design & Measurement (A/B testing, test-and-learn)
- Data Analysis & Modelling (segmentation, propensity, uplift / NBA)
- Data Skills (SQL) or analytics tools (Python/R)
- Personalisation & Campaign Execution (CRM, journeys, triggers
Salary: KES Not specified
Otherpay: Benefits
Education: Degree
Employment Type: Full Time
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