Performance Marketing Executive

Role Overview

This role focuses on driving paid media campaigns across search, social, and display channels to generate qualified leads for a Dubai-based corporate services firm. Day to day, you will analyse campaign performance, adjust bids and creative, and ensure tracking is accurate so that every dirham spent contributes directly to client acquisition. Your work matters because the company relies on measurable, cost-efficient marketing to attract entrepreneurs and businesses looking to set up in the UAE.

Key Responsibilities

• Set up, launch, and continuously optimise paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads to meet lead volume and cost-per-lead targets.
• Design and implement A/B tests on ad copy, landing pages, and audiences to improve conversion rates and reduce acquisition costs.
• Monitor daily spend, click-through rates, and conversion paths, making real-time adjustments to maximise ROI and ROAS.
• Build and maintain conversion tracking via Google Tag Manager and GA4, ensuring accurate attribution across all campaign touchpoints.
• Prepare weekly and monthly performance dashboards with actionable insights, highlighting trends, anomalies, and recommendations for senior stakeholders.
• Collaborate with the content and design teams to produce ad creatives and landing pages tailored for business setup and company formation audiences.
• Conduct competitor analysis and keyword research to identify new opportunities for expansion in the UAE corporate services market.
• Manage the marketing budget, reallocating spend between platforms and campaigns based on performance data and business priorities.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a closely related field.
• Minimum 4 years of hands-on performance marketing experience, with at least 3 of those years in the UAE within business setup, company formation, or corporate services sectors (mandatory).
• Proven expertise with Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics 4 (GA4), including conversion tracking setup and optimisation.
• Strong analytical skills, comfortable working with large datasets in spreadsheets or dashboards to derive actionable insights.
• Demonstrated ability to generate high-quality B2B leads for a service-based business, with a focus on cost efficiency and quality scoring.
• Excellent verbal and written English communication; Arabic is a plus but not required.
• Problem-solving mindset, able to troubleshoot tracking issues, ad disapprovals, and performance dips independently.

What We Offer / Why Join

This position comes with a competitive salary (AED 5,000–10,000 estimated) plus performance-based incentives that reward measurable results. You will have access to ongoing professional development and clear career growth paths within a fast-growing corporate services provider. The team environment is supportive and collaborative, giving you the autonomy to experiment with new strategies while receiving constructive feedback to sharpen your skills. If you thrive on data and want to own the full funnel for a niche, high-value industry, this role offers both challenge and reward.