Merchandiser

Role Overview

This is a field-based selling role focused on driving demand for decorative paints through a defined set of dealer outlets. You will spend most of your time inside counters and on nearby project sites, helping customers choose the right product while keeping painters and contractors loyal to the brand. The position matters because paint purchases are heavily influenced at the point of sale and by word of mouth from the trade, so consistent counter presence and influencer relationships directly translate into volume growth for the territory.

Key Responsibilities

• Build demand for the decorative paints range across assigned dealer outlets, keeping the brand top of mind with counter staff and buyers.
• Attend to walk-in customers at outlets, understand their surface, finish, and budget needs, and steer them toward suitable products.
• Cultivate ongoing relationships with painters, contractors, applicators, and other trade influencers who shape purchase decisions.
• Cover nearby construction sites and residential projects to identify leads, then follow up systematically until they convert.
• Support dealer product displays, in-store promotions, and secondary sales so stock moves off the shelf rather than sitting in the godown.
• Collect and report market intelligence on competitor pricing, schemes, and activity in the territory.
• Maintain daily and weekly activity reports using a mobile device or basic computer tools, and stay reachable on WhatsApp for coordination.
• Work toward assigned sales targets for the outlet set, tracking progress and adjusting field coverage accordingly.

Requirements & Qualifications

• Diploma or certificate in Sales, Marketing, Business, or a related discipline.
• One to two years of experience in sales, merchandising, or another customer-facing role.
• Prior exposure to the building materials, FMCG, or a comparable trade-driven industry is preferred.
• Strong communication and selling ability, with the confidence to handle customer objections and negotiate at the counter.
• Proven relationship-building skills and comfort interacting with painters, contractors, and dealer staff.
• Target-oriented and proactive, with the ability to manage your own daily route and work independently in the field.
• Basic competency in mobile or computer-based reporting, including WhatsApp for day-to-day communication.