CDL Human Resource

Role Overview

This field-based merchandising position places you directly inside assigned paint dealer outlets, where you become the driving force behind demand for the company's decorative paint range. Day to day, you engage walk-in buyers, cultivate lasting ties with painters and contractors, and scout nearby construction sites to turn potential into measurable sales for the dealer. Your efforts directly expand secondary sales and strengthen the brand's presence across the local market.

Key Responsibilities

• Station yourself at designated dealer outlets according to an agreed schedule, actively promoting decorative paints and ensuring products are well displayed and visible.
• Engage walk-in customers, understand their painting requirements, and recommend suitable products while handling enquiries professionally.
• Build and maintain strong relationships with painters, contractors, and applicators through daily calls and visits, positioning company products for specification.
• Set up and manage WhatsApp groups for painters and contractors, sharing product information, promotions, and company updates to keep them engaged.
• Scout nearby construction sites and ongoing projects to identify sales opportunities, generate leads, and follow up until they convert into business for the assigned dealer.
• Support dealers in acquiring new customers and increasing repeat business, and conduct product demonstrations or awareness activities when needed.
• Monitor competitor products, prices, and promotional activities, and share relevant market intelligence with your supervisor.
• Keep accurate records of outlet visits, customer interactions, painter and contractor contacts, site visits, leads, and converted sales, and prepare daily or weekly activity reports for coordination with the Sales Representative or Area Sales Manager.

Requirements & Qualifications

• Diploma or certificate in Sales, Marketing, Business, or a related field.
• 1–2 years of experience in sales, merchandising, or a customer-facing role, preferably within building materials, FMCG, or a similar industry.
• Strong communication, interpersonal, and presentation skills, with the ability to engage customers and influencers effectively.
• Proven selling and customer-handling abilities, with a target-oriented mindset and solid follow-up and organizational skills.
• Self-motivated, proactive, and able to work independently at dealer outlets and in the field.
• Good knowledge of the local market and customer requirements, with willingness to visit sites and projects in the surrounding area.
• Basic computer and mobile reporting skills, including proficiency with WhatsApp for business communication.