Marketing Officer

Role Overview

This role is the driving force behind our healthcare brand’s market presence, turning clinical expertise into accessible patient-facing communications. Day-to-day, you’ll craft digital campaigns, nurture referral relationships with local practitioners, and analyse campaign performance to refine our outreach. Your work directly supports patient acquisition and community trust in a sector where clarity and empathy are as important as data.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns (email, social media, paid search, print) tailored to healthcare audiences.
• Manage the organisation’s social media calendar, creating and scheduling original content that educates, engages, and builds credibility.
• Draft press releases, patient newsletters, and provider communication materials in collaboration with clinical leadership.
• Coordinate with external agencies and vendors on design, printing, and digital advertising placements.
• Track and report on key performance indicators (website traffic, lead generation, patient appointment conversions) using analytics tools.
• Maintain brand consistency across all touchpoints, including clinic signage, online directories, and patient portals.
• Support the planning and execution of community health events, webinars, or open-house days.
• Conduct competitor analysis and patient surveys to identify market trends and unmet needs in the local healthcare landscape.

Requirements & Qualifications

• Bachelor’s degree or diploma in Marketing, Business Administration, Public Relations, Communications, or a directly related field.
• Minimum two years of hands-on marketing experience; background in a healthcare or regulated environment is strongly preferred.
• Demonstrated ability to communicate complex health information in plain, empathetic language – both written and spoken.
• Proven skill in negotiating contracts with media partners, printing houses, or event sponsors.
• Working proficiency with digital marketing tools: Google Analytics, social media management platforms (e.g., Hootsuite, Buffer), and basic graphic design software (Canva, Adobe Spark).
• Excellent report-writing and presentation skills, with the ability to translate campaign data into actionable insights for non-marketing stakeholders.
• Strong interpersonal skills to collaborate with clinicians, administrative staff, and external partners in a fast-paced healthcare setting.

What We Offer / Why Join

You will work in a mission-driven environment where your marketing efforts directly improve patient access to care. The role offers hands-on exposure to all facets of healthcare marketing – from digital to traditional – and the chance to shape public health messaging. We support ongoing professional development and provide a collaborative team culture that values creative problem solving.