Cluster Digital Marketing Executive

Role Overview

This role owns digital advertising and day-to-day social media for three hotel properties, combining campaign planning and measurement with hands-on content creation and guest interaction. By connecting marketing spend and social activity to room bookings, event enquiries and food and beverage sales, the position helps each property grow direct business and gives management a clear view of results.

Key Responsibilities

• Plan, launch and improve paid campaigns across Meta, Google, TikTok and LinkedIn, aligning activity with agreed acquisition and return targets.
• Manage the combined advertising budget, adjusting channel and campaign investment in response to performance.
• Run the social accounts for all three properties, maintaining a content plan at least four weeks ahead and publishing a regular mix of feed posts, Reels and Stories.
• Capture and edit property photography and short-form video; create social assets using Canva or Adobe tools, and keep Instagram Highlights current.
• Respond to comments, messages, mentions and tags within agreed timeframes, while maintaining each property’s distinct voice and brand requirements.
• Build and maintain targeting, retargeting and lookalike audiences, and keep conversion measurement working across GA4, Google Tag Manager, the Meta Pixel and UTM links.
• Support seasonal offers, restaurant and bar promotions, meetings and events lead generation, and campaigns intended to increase direct bookings and qualified enquiries.
• Review competitor activity, prepare weekly performance updates and monthly commercial reports, and present practical recommendations to senior leaders and General Managers.

Requirements & Qualifications

• At least four years of hands-on experience in performance marketing or paid digital media.
• Direct experience building, managing and reporting on campaigns in Meta Ads Manager and Google Ads, including responsibility for live budgets and commercial performance measures such as cost per acquisition or return on ad spend.
• Working knowledge of Google Analytics 4, Google Tag Manager, the Meta Pixel and UTM tracking.
• Experience operating active social media accounts, including regular Stories publishing and community management.
• Practical photography and short-form video skills, with the ability to edit content to a publishable standard.
• Confident short-form copywriting and design capability using Canva or Adobe software.
• Strong analytical, planning and communication skills, including the ability to manage several brand calendars and explain performance clearly to senior management.
• A self-directed, commercially minded approach, with sound judgement and the ability to work across three brands while following IHG and Best Western brand standards.
• A qualification in Marketing, Communications, Digital Media or a related discipline.
• Experience in hospitality, travel or multi-property marketing is an advantage.