Marketing Manager

Role Overview

As Marketing Lead, you will set the institution’s marketing direction and oversee its budget, team and performance across courses, examinations, translation services and international placements. You will guide campaign activity from initial enquiry through to enrolment or placement, helping the institution attract more suitable students and candidates across its branches.

Key Responsibilities

• Develop the annual marketing strategy and plan for the institution’s range of education, examination, translation and placement services.
• Lead and support the social media, graphic design and recruitment outreach teams, setting priorities and performance expectations.
• Plan, manage and refine paid campaigns across Meta, TikTok and Google, monitoring spend against agreed targets.
• Build relationships with relevant institutions and professional networks in partnership with the recruitment team.
• Establish and monitor a lead pipeline from first contact to enrolment or placement, tracking cost per lead and conversion rates.
• Maintain consistent brand presentation and messaging across branches and marketing channels.
• Use CRM, analytics and advertising platform data to assess campaign performance and return on spend.
• Provide the Managing Director with monthly updates on results against marketing targets.

Requirements & Qualifications

• At least four years’ experience in a marketing management role, including responsibility for leading a team.
• A demonstrable record of managing digital campaigns, with evidence of budgets, targets and outcomes.
• Marketing experience in education or recruitment.
• Confidence working with advertising managers, analytics tools and CRM systems, including Google Analytics and platform reporting dashboards.
• Working knowledge of SEO, email marketing and landing-page optimisation to generate and convert enquiries.
• Strong people-management skills, including setting targets, coaching colleagues and addressing performance issues.
• Sound judgement in allocating budgets and balancing priorities across multiple branches.
• Clear communication and presentation skills, including the ability to report to senior leaders.
• Ability to work independently, meet deadlines and travel to branches as required.
• Additional language skills suited to the institution’s international work, and experience with international or migration-related programmes, are advantageous.