Marketing Manager

Role Overview

The Marketing Manager will shape and deliver campaigns that raise awareness of the company’s products and bring more prospective customers and distributors into the sales pipeline. Based in Mlolongo, this full-time, on-site role works closely with commercial teams to improve lead conversion, strengthen customer retention and make effective use of the marketing budget.

Key Responsibilities

• Develop marketing plans that support the company’s commercial growth objectives, then coordinate their delivery across digital and offline channels.
• Plan and run campaigns across social media, email, search, content and traditional advertising, assessing results and adjusting activity as needed.
• Create lead-generation initiatives for prospective customers and distributors, and work with sales colleagues to move qualified prospects towards conversion.
• Monitor campaign performance, conversion rates, customer acquisition costs and lead quality; turn findings into practical recommendations.
• Oversee marketing content and materials, including product catalogues and promotional assets, to present products clearly and maintain a consistent brand identity.
• Plan retention activity that encourages repeat purchases and supports lasting customer relationships.
• Prepare and manage marketing budgets with attention to campaign returns and business priorities.
• Coordinate external agencies and suppliers, including creative, media and print partners.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related commercial discipline.
• At least five years of progressively responsible marketing experience.
• Experience in manufacturing, building materials, construction, FMCG or retail is preferred.
• Practical expertise across digital marketing, including Google Ads, SEO, social media advertising and campaign analytics.
• Ability to use tools such as Google Analytics to evaluate performance and draw useful commercial insights.
• Understanding of sales funnels, lead qualification and conversion, and how marketing activity contributes to revenue.
• Strong project coordination, communication and collaboration skills, with the ability to manage multiple campaigns and partners.
• Available to work full-time on-site in Mlolongo, Kenya.

What We Offer / Why Join

The role offers the opportunity to connect marketing activity directly with sales growth and customer development in a manufacturing business. The stated monthly remuneration is KSh 150,000.