Marketing Manager

Role Overview

This role sits at the heart of the SACCO’s growth efforts, turning broad business targets into concrete marketing programmes that attract new members, deepen existing relationships, and keep the brand consistent across every touchpoint. Working closely with the Head of Marketing and the business development team, you will plan, execute, and measure campaigns across digital and traditional channels while also supporting branches to hit their recruitment and product-utilisation goals. Your day-to-day work directly influences how the SACCO is perceived, how its products are adopted, and how well the sales team is equipped to deliver results.

Key Responsibilities

• Develop and run integrated marketing campaigns from initial concept through to launch, tracking performance against clear objectives and reporting outcomes to the Head of Marketing and other stakeholders.
• Support the creation and delivery of the annual marketing plan, building channel-specific programmes that address different customer segments and align with the SACCO’s overall strategic direction.
• Work alongside business development officers and branch teams to produce strategies that raise brand visibility, improve equity, and increase uptake of products and services, including through alternative channels.
• Review and approve marketing materials before they go out, checking them for brand alignment, quality, accuracy, and consistency with the SACCO’s colour code and messaging standards.
• Produce engaging content for the website, e-newsletters, and other content marketing platforms, ensuring that communications are clear, informative, and on-brand.
• Coordinate cross-functional teams to keep marketing plans visible, manage timelines, and make sure everyone involved understands their role in delivery.
• Support the business development team by building their capacity, guiding them on the SACCO’s growth strategy, verifying and compiling monthly sales executive commission reports, and maintaining accurate sales team records in liaison with HR.
• Champion service quality by promoting excellent customer service standards and helping to introduce innovations that make credit applications and loan repayments more accessible and efficient.

Requirements & Qualifications

• Bachelor’s degree in marketing, business administration, public relations, or a related field; a professional marketing qualification from MSK or CIM is an added advantage.
• At least five years of relevant experience in marketing or business development, preferably within a financial institution or a similar regulated environment.
• KCSE C Plain with at least a C (Plain) in English and Mathematics.
• Strong communication and interpersonal skills, with the ability to engage stakeholders at all levels, including branch teams, senior leadership, and external partners.
• Creative and customer-focused mindset, committed to delivering high-quality service and continuous improvement.
• High level of integrity, professionalism, and sound judgement in handling confidential and commercially sensitive information.
• Proven ability to manage multiple projects, meet deadlines, and work effectively both independently and as part of a collaborative team.