Marketing Lead

Role Overview

This position leads marketing across a multi-facility healthcare network, taking ownership of group-wide campaigns, brand consistency, and digital growth. Day to day, you coordinate facility-based marketing officers, guide content and channel strategy, and work directly with teams managing insurance partnerships and physician referrals. Your work directly supports patient volume, payer visibility, and the network’s overall market position, so every campaign and relationship you manage has a measurable impact on business performance.

Key Responsibilities

• Own the group campaign calendar, ensuring all facilities launch promotions, awareness drives, and seasonal initiatives on schedule and on-brand.
• Maintain and enforce brand guidelines across every facility, reviewing materials to ensure consistent messaging, visual identity, and tone.
• Manage, coach, and set performance targets for facility marketing officers, providing technical direction and reviewing their execution.
• Lead the digital marketing team on content strategy, creative production, and channel-specific tactics, from social media to paid campaigns.
• Direct the insurance relations officer in driving enrolment with the national health authority and private insurers, and support onboarding of new payer schemes at each facility.
• Oversee the physician relations officer in building referral programs and maintaining strong engagement with doctors and clinical partners.
• Identify and pursue local business opportunities, including corporate client contracts and community group partnerships, and convert leads into active accounts.
• Consolidate market intelligence from all facilities and report actionable insights to group-level marketing leadership, including participation in weekly and monthly performance reviews.
• Track and report campaign reach, leads, conversions, ROI, physician referral volume, and insurance-driven growth on a monthly basis.

Requirements & Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a closely related field.
• At least four years of marketing management experience, with demonstrated leadership in brand management and digital campaign delivery.
• Proven ability to build and execute marketing strategies that increase service uptake and sharpen competitive positioning.
• Strong project coordination skills across multiple facilities or locations, with experience managing multi-site marketing teams considered a plus.
• Ability to translate high-level strategy into concrete, targeted campaigns for different audiences and service lines.
• Comfortable leading cross-functional collaboration, working with clinical, administrative, and sales partners to deliver results.
• Excellent communication, presentation, networking, and negotiation skills, paired with creativity, innovation, and a customer-first mindset.