Marketing Coordinator

Job Title: Marketing Coordinator

About the Role

We are seeking a proactive and detail-oriented Marketing Coordinator with 2–3 years of experience in digital marketing, product marketing, and campaign execution. In this role, you will support end-to-end go-to-market (GTM) initiatives for our SaaS solutions, translating technical product features into compelling customer-focused messaging while driving multi-channel campaigns and measuring performance through data-driven insights. You will work closely with product, marketing, and cross-functional teams to ensure successful launches and sustained momentum.

Key Responsibilities

Go-to-Market Strategy & Planning

• Develop the go-to-market (GTM) strategy alongside product and marketing managers
• Conduct market research, competitor analysis, and customer persona development for new solutions
• Coordinate messaging and positioning workshops to ensure consistent brand voice
• Help build the launch timeline and roadmap, tracking milestones across teams

Content & Collateral Development

• Liaise with product and engineering teams to translate technical features into customer-facing benefits
• Draft and coordinate launch collateral – landing pages, brochures, one-pagers, FAQs, and sales enablement decks
• Coordinate with design and creative teams on launch visuals, videos, and branding assets
• Support pricing and packaging communication materials

Campaign Execution & Analytics

• Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
• Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
• Manage the launch content calendar and ensure timely publishing across all platforms
• Draft press releases and coordinate with PR agencies and media contacts
• Organize and support launch events, webinars, or product demos (virtual or in-person)

Post-Launch & Continuous Improvement

• Gather customer and market feedback to inform iteration
• Prepare post-launch performance reports and presentations for leadership
• Support ongoing nurture campaigns to sustain momentum after initial launch
• Coordinate case studies, testimonials, or success stories once early adopters are onboarded
• Identify opportunities for follow-up campaigns or phase-2 marketing pushes

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
• 2–3 years of experience in marketing or communications
• Google Ads, Analytics, or digital marketing certifications preferred
• Exposure to GTM strategy support and product marketing

Skills & Competencies

• Strong analytical and project coordination skills
• Excellent written and verbal communication abilities
• Proven ability to translate technical product features into customer-centric messaging
• Experience driving multi-channel marketing campaigns and measuring performance
• Proficiency with marketing tools (analytics platforms, CRM, content management systems)
• Detail-oriented with a proactive, collaborative approach