Marketing Coordinator

Marketing Coordinator

We are looking for a proactive and detail-oriented Marketing Coordinator with 2–3 years of experience in digital marketing, product marketing, and campaign execution. In this role, you will support end-to-end go-to-market (GTM) initiatives for our SaaS solutions. You should possess strong analytical, communication, and project coordination skills, with the ability to translate technical product features into compelling customer-focused messaging while driving multi-channel marketing campaigns and measuring performance through data-driven insights.

Key Responsibilities

• Develop the go-to-market (GTM) strategy alongside product and marketing managers
• Conduct market research, competitor analysis, and customer persona development for new solutions
• Coordinate messaging and positioning workshops to ensure consistent brand voice
• Help build the launch timeline / roadmap and track milestones across teams
• Liaise with product / engineering teams to translate technical features into customer-facing benefits
• Draft and coordinate launch collateral – landing pages, brochures, one-pagers, FAQs, sales enablement decks
• Coordinate with design / creative teams on launch visuals, videos, and branding assets
• Support pricing and packaging communication materials
• Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
• Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
• Manage the launch content calendar and ensure timely publishing across platforms
• Draft press releases and coordinate with PR agencies / media contacts
• Organize and support launch events, webinars, or product demos (virtual or in-person)
• Gather customer and market feedback to inform iteration
• Prepare post-launch performance reports and presentations for leadership
• Support ongoing nurture campaigns to sustain momentum after initial launch
• Coordinate case studies, testimonials, or success stories once early adopters are onboarded
• Identify opportunities for follow-up campaigns or phase-2 marketing pushes

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
• 2–3 years of professional experience in marketing, communications, or a related function
• Google Ads / Analytics or digital marketing certifications preferred
• Exposure to GTM strategy support and product marketing is required