Marketing Associate

About the role

• The Marketing Associate will be responsible for driving store-level sales growth through effective local marketing execution, corporate sales development, and brand activation initiatives.
• The role focuses on ensuring strong brand visibility, generating new business opportunities, executing campaigns on time, and supporting store operations to enhance customer experience and revenue performance.

Prime responsibilities and duties

• Develop and execute local store marketing plans aligned to revenue targets
• Generate and convert B2B leads into corporate and bulk sales opportunities
• Drive revenue growth through corporate accounts, events, and institutional clients
• Execute in-store branding, activations, and promotional campaigns
• Ensure timely execution of marketing campaigns and activations across stores
• Conduct market visits to monitor performance and gather competitive insights
• Support stores during peak hours and gather real-time customer feedback
• Collaborate closely with operations and regional teams for execution alignment
• Track and report sales performance, campaign impact, and lead conversion metrics
• Ensure adherence to brand standards and compliance across all touchpoints

The Person

• Bachelor’s Degree in Marketing or related field
• 4 -5 years’ experience in marketing, sales, or QSR/FMCG industry •
• Experience in B2B sales, events, or field marketing is an added advantage

Key Competencies

• Campaign execution planning
• Basic Content collection and creation
• Branding & collateral management
• Event coordination & on ground activation
• Communication & interpersonal skills
• Vendor & agency management
• Budget management & cost control
• Reporting & documentation
• Project management
• Creativity & problem solving
• Stakeholder coordination
• Time management & multitasking
• Understanding of customer behavior
• Adaptability & willingness to travel