Manager - Digital Marketing

Role Overview

The Digital Marketing Manager owns the market-level digital and social agenda for MAF Retail, turning business goals into campaigns that deliver measurable returns. Day to day, the role directs paid social and advertising activity, coordinates external agencies and internal commercial and operations partners, and uses performance data to sharpen spend and creative. This position matters because it links central brand direction with local market execution, helping retail campaigns launch on schedule and contribute stronger ROI.

Key Responsibilities

• Shape and deliver digital and social media plans for the market, aligning channel mix, budgets, and campaign calendars with commercial priorities.
• Run paid social and digital advertising campaigns end to end, covering briefs, creative coordination, targeting, optimization, and budget pacing.
• Act as the day-to-day lead for external agencies and vendors, setting expectations, reviewing deliverables, and ensuring work meets brand and performance standards.
• Partner with Commercial and Operations teams to synchronize campaign timing with promotions, in-store activity, product launches, and key trading moments.
• Work with central marketing and social teams to adapt and localize social strategy, playbooks, and content frameworks for market needs.
• Grow and maintain MAF Retail’s social media presence, overseeing publishing, community engagement, and channel health across relevant platforms.
• Track, analyze, and report campaign and channel performance against KPIs, converting insights into recommendations for spend, creative, audiences, and operational improvements.
• Identify emerging platform, audience, and retail trends, then recommend practical tests or action plans that make digital activity more productive, efficient, and impactful.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Visual Communications, Media, or a related discipline.
• 10+ years of experience in digital marketing or social media roles, with retail industry exposure preferred.
• Direct experience buying, optimizing, or overseeing paid media channels.
• Proven ability to manage agency and vendor relationships, including briefing, feedback, and performance management.
• Strong analytical skills, with a track record of measuring campaigns, interpreting results, and reallocating budget based on performance data.
• High attention to detail and the ability to manage multiple campaigns and stakeholders in a deadline-driven environment.
• Excellent collaboration and communication skills, especially when working with commercial, operations, and central marketing teams.