Junior Business Development Executive

Company Details

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Industry: Telecommunications
Description: We are known for providing unique custom software solutions you cannot find easily on the market.ABNO Softwares International is firm based in Kenya; one stop shop for all custom software solutions, web design and ICT consultancy. We provide state-of-the-art solutions for institutions, organizations… We are known for providing unique custom software solutions you cannot find easily on the market.ABNO Softwares International is firm based in Kenya; one stop shop for all custom software solutions, web design and ICT consultancy. We provide state-of-the-art solutions for institutions, organizations and corporations with exemplary support services. View more View less

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi County, Kenya
Closing Date: Undisclosed
Salary: Estimated: KES 30,000 - KES 300,000 / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This position centres on expanding the company’s footprint in the SaaS and ERP market by taking ownership of the complete sales journey, from first outreach to signed contracts and smooth handover to delivery teams. You will spend your days researching prospects, running discovery conversations, demonstrating software functionality, and negotiating terms with decision-makers across multiple industries. Your work directly feeds the company’s revenue engine, helping them acquire new clients and strengthen their position as a trusted provider of business management technology.

Key Responsibilities

  • Drive the full sales cycle for cloud-based SaaS and ERP products, including cold outreach, lead qualification, product walkthroughs, pricing discussions, and final closure.
  • Build a robust pipeline by combining outbound calling, email campaigns, networking events, referrals, and targeted market research into a consistent stream of qualified opportunities.
  • Diagnose each prospect’s operational pain points and map them to specific modules or features within the software portfolio, ensuring the proposed solution aligns with their workflows.
  • Deliver compelling, tailored product demonstrations that translate technical capabilities into tangible business value for finance, HR, operations, or education leaders.
  • Prepare accurate proposals, quotations, and business case documents that clearly outline return on investment and implementation timelines.
  • Maintain detailed, current records of every interaction, stage, and next step within the company’s CRM platform, ensuring no opportunity slips through the cracks.
  • Collaborate with marketing and product teams to feed marketplace insights back into campaign messaging, feature prioritisation, and competitive positioning.
  • Consistently track performance against weekly and quarterly sales targets, adjusting your approach based on win-loss analysis and pipeline conversion data.

Requirements & Qualifications

  • Diploma or bachelor’s degree in business administration, marketing, sales, information technology, or a related discipline.
  • At least two years of hands-on experience selling SaaS or ERP solutions, with demonstrable involvement in full-cycle deals from lead generation to signature.
  • A proven history of meeting or surpassing sales quotas, supported by tangible performance metrics or manager references.
  • Strong grasp of consultative selling techniques, including needs discovery, objection handling, and value-based negotiation.
  • Excellent verbal and written communication skills, with the ability to present complex software concepts to non-technical stakeholders.
  • Hands-on working knowledge of CRM systems for pipeline tracking, activity logging, and forecasting.
  • Comfortable operating autonomously in a fast-paced, target-driven environment while also coordinating effectively with cross-functional teammates.
  • High level of organisation and proactive follow-through, ensuring every lead receives timely, professional attention.
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