Head of Marketing

Job Responsibilities

Brand & Marketing Strategy

• Develop and execute the organisation's brand and marketing strategy, ensuring consistency across all channels and business units.
• Oversee marketing campaigns for healthcare and rescue services, driving customer acquisition and brand loyalty.
• Lead digital marketing initiatives, including content strategy, social media, website management, and performance analytics.
• Manage sponsorships, partnerships, and brand activations to enhance visibility and engagement.
• Ensure brand compliance across all internal and external communication materials.

Customer Experience & Engagement

• Define and implement customer experience strategies to improve satisfaction, retention, and Net Promoter Score (NPS).
• Lead the customer service team in tracking, analyzing, and enhancing customer feedback channels.
• Oversee complaint resolution frameworks, ensuring efficient escalation and service recovery.
• Implement customer insights and research to continuously improve service offerings.
• Champion a customer-centric culture within the organisation through training and employee engagement.

ESG, CSR & Corporate Impact Leadership

• Provide leadership and strategic direction for the ESG & CSR Coordinator, ensuring alignment with the organisation's sustainability goals.
• Oversee environmental, social, and governance (ESG) initiatives, including sustainability reporting and regulatory compliance.
• Strengthen community engagement programs, including healthcare outreach and employee volunteerism.
• Integrate ESG principles into brand positioning, marketing, and stakeholder communication.
• Develop partnerships with industry bodies, NGOs, and regulators to enhance corporate impact.

Strategic Communications & Public Relations

• Oversee corporate communications, ensuring clear, consistent, and impactful messaging across all platforms.
• Manage media relations, crisis communication, and public affairs to protect and enhance the organisation's reputation.
• Develop thought leadership initiatives, positioning the organisation as a trusted authority in healthcare and ESG-driven impact.
• Ensure alignment of internal communication strategies with corporate branding and employee engagement objectives.

Leadership & Stakeholder Management

• Lead, mentor, and develop the marketing, brand, and customer experience teams, fostering high performance.
• Collaborate with senior management to align marketing, experience, and ESG strategies with business objectives.
• Engage key stakeholders, including customers, regulators, investors, and the broader healthcare ecosystem, to drive advocacy and partnerships.
• Manage budgets and resource allocation for marketing, branding, and corporate impact initiatives.

Other Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A Master’s degree (MBA or equivalent) is preferred.
• Experience: At least 10 years of experience in brand management, marketing, customer experience, or corporate affairs, with at least 5 years in a senior leadership role.
• Strong expertise in digital marketing, customer insights, stakeholder engagement, and strategic communication.
• Proven experience in ESG, CSR, or sustainability initiatives, integrating them into brand and marketing strategies.
• Ability to lead cross-functional teams and collaborate with senior executives to drive impact.
• Strong analytical skills with a track record of data-driven decision-making and ROI-based marketing strategies.