Head of Business Development & Growth (Property&Real Estate))

Company Details

Industry: Consulting
Description: CDL was founded in early 2003 by its current Managing Director, Lucy Mmari, who built the company after spending 14 years honing her human resources expertise at a well-established logistics firm.

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi County, Kenya
Closing Date: Undisclosed
Salary: Estimated: KES 30,000 - KES 300,000 / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This is a senior commercial leadership role for someone who takes end-to-end ownership of how the business grows: attracting clients, converting enquiries, retaining customers, and building the property portfolio. You will spend your time balancing strategy and execution, moving from pricing reviews and campaign performance to high-level negotiations with corporate clients and property partners. Your decisions directly shape revenue, occupancy, and the company’s long-term market position, with clear accountability to the CEO for results.

Key Responsibilities

  • Build annual and quarterly growth roadmaps that reflect business priorities, budget constraints, and market opportunities; then break those down into measurable targets for revenue, occupancy, leads, and partnerships.
  • Manage the entire sales funnel from first enquiry to closed deal and repeat business—spotting bottlenecks in conversion, implementing fixes, and reporting progress to the CEO.
  • Define the marketing strategy for brand awareness and customer acquisition, overseeing SEO, campaigns, and content so that every marketing pound supports bookings and portfolio expansion.
  • Track and adjust pricing, channel mix, ADR, RevPAR, and occupancy levels, using demand patterns, seasonality, and competitor movement to keep performance on target.
  • Build and nurture relationships with corporates, NGOs, relocation agencies, property agents, landlords, and developers to generate a steady flow of new clients and high-quality properties.
  • Lead the expansion agenda: identifying new geographic markets, property segments, and customer groups, then pitching, negotiating, and closing strategic commercial agreements.
  • Develop retention and revenue-expansion initiatives such as repeat-guest programmes, referral schemes, renewal offers, and upsell opportunities, while using client feedback to improve the service proposition.
  • Align the marketing, revenue, and business development teams around shared goals, removing cross-functional friction and escalating major commercial risks to the CEO.

Requirements & Qualifications

  • A bachelor’s degree in business, marketing, sales, commerce, hospitality, real estate, or a related discipline.
  • At least 6–8 years of experience in business development, commercial growth, sales, revenue management, or a related field, with demonstrable leadership responsibility.
  • A proven record of managing a sales pipeline, analysing performance data, and turning insights into practical growth plans that deliver measurable results.
  • Strong commercial negotiation skills, with experience influencing senior stakeholders and supporting high-value contracts.
  • Solid leadership and communication abilities, comfortable motivating cross-functional teams and holding them accountable for shared targets.
  • Problem-solving and judgement skills that allow you to react quickly to underperforming units, shifting demand, or emerging market risks.
  • Hospitality, property management, real estate, or serviced-apartment experience is a distinct advantage.
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