General Manager

The Role: General Manager

Employment Nature: Full-time

Industry: Media & Broadcasting (Faith-Based)

Monthly Salary: Kshs. 130,000 – 150,000

Hiring Agency: Outrival HR Solutions

Executive Leadership Mandate

Our client, a reputable Christian media organization with a robust presence in television, radio, and digital spheres, is seeking an astute General Manager. This is a high-impact role requiring a leader who can balance the spiritual mission of the organization with rigorous commercial and operational discipline. You will be fully accountable for the business's performance, from P&L management and revenue generation to driving audience growth through high-quality, engaging content. Reporting directly to the Board, you will architect the long-term strategy, mentor a high-performance team, and navigate the complexities of a rapidly evolving digital media landscape.

Strategic & Operational Deliverables

Business Strategy & Market Expansion

• Define and execute the organization's long-term strategic roadmap, focusing on market share expansion and digital transformation.

• Lead the transition from traditional broadcasting models to innovative, digital-first platforms to capture emerging audience segments.

• Leverage audience data, ratings, and market insights to pivot programming and commercial strategies for maximum impact.

• Provide the Board with data-driven progress reports and participate in high-level strategic decision-making.

Operational Excellence & Content Quality

• Oversee the day-to-day operations of all production and programming departments to ensure seamless delivery across all platforms.

• Ensure content remains relevant, high-quality, and deeply engaging while adhering to the core values and mission of the media house.

• Lead, mentor, and align departmental heads to foster a culture of excellence, accountability, and innovation.

• Implement robust performance management frameworks to ensure organizational KPIs are met consistently.

Revenue Growth & Stakeholder Relations

• Take full ownership of the P&L, managing budgets and driving sustainable revenue growth across television, radio, and digital channels.

• Develop new income streams and strengthen advertising partnerships and strategic alliances.

• Act as the primary liaison with industry regulators, advertisers, and key stakeholders to maintain the organization’s reputation and compliance status.

• Ensure all operations strictly adhere to broadcasting industry regulations and corporate reporting standards.

Requirements & Competencies

Professional Qualifications

• Education: Bachelor’s Degree in Business Administration, Marketing, Communications, or Media Studies.

• Experience: Minimum of 10 years of proven experience in the media or broadcasting sector.

• Leadership: Proven track record in a senior executive role (General Manager, Director, COO, or equivalent).

• Financial Acumen: Strong expertise in P&L management and business scaling.

Essential Leadership Skills

• Strategic Execution: Ability to turn high-level vision into actionable, profitable plans.

• Digital Literacy: Deep understanding of content strategy and digital platform transformation.

• Integrity: Good moral standing and alignment with the values of a faith-based organization.

• Communication: Exceptional stakeholder management and public relations capabilities.

Incentives & Value

• Competitive Executive Salary: Monthly compensation of Kshs. 130,000 – 150,000.

• Impactful Leadership: Direct the influence of a leading Christian media house across the region.

• Professional Challenge: Lead a diverse team through a significant era of technological change and growth.

How to Apply

Interested candidates are invited to share their CVs detailing their relevant experience and qualifications to [email protected] by COB 22nd April 2026. Please clearly note the position you are applying for in the subject line.