Digital Product Lead

Role Overview

This is a hands-on product role for someone who wants to shape how borrowers experience credit from their first tap to their final payment. You will set the direction for native Android apps, browser-based journeys and payment flows, then prove out your decisions with funnel data and controlled experiments. Success shows up in two places at once: a smoother path through the lending lifecycle for customers, and stronger conversion and repayment outcomes the business can measure.

Key Responsibilities

• Set and maintain the product roadmap for Android applications, web experiences and payment journeys, sequencing work by customer impact and commercial return.
• Map the complete borrowing lifecycle — application, decisioning handoffs, disbursement, servicing and repayment — and remove the friction points where customers stall or drop out.
• Build the measurement layer underneath the product: define events, instrument funnels, maintain reporting, and make performance visible to the teams who act on it.
• Establish and run the experimentation programme, taking ideas from hypothesis through test design, measurement, and a clear decision to scale, iterate or stop.
• Turn experimentation into a repeatable way of working by bringing Commercial, Risk and Operations into test design and sharing results across those functions.
• Partner closely with engineering and design on requirements, release sequencing and pre-launch quality checks.
• Track performance after launch, iterate on weak spots, and report outcomes to senior stakeholders with a clear read on what moved and why.

Requirements & Qualifications

• At least three years in digital product management or product ownership.
• A track record of shipping high-volume consumer products in financial services, payments or e-commerce.
• Demonstrated end-to-end ownership of a customer-facing digital product, with commercial results you can point to and explain.
• Practical fluency in product analytics and conversion rate optimisation: event definition, funnel analysis, and independently designing and interpreting A/B tests.
• Strong stakeholder management and communication, with evidence of driving outcomes across commercial, technical and operational teams.
• Bachelor's degree or equivalent practical experience in a relevant discipline.