- The digital marketing specialist (seo, media buying & automation) will be a key driver in the planning and execution of company end to end digital marketing efforts.
Qualifications
- Bachelors degree in marketing, communications, business
- Administration, or a related field, with professional certifications in digital marketing (e.G., google analytics, hubspot) preferred.
- Strong understanding of digital marketing tools and platforms,
- Including google analytics, seo tools (e.G., semrush, ahrefs), and marketing automation software.
- Advanced proficiency in data analysis and dashboard reporting for campaign optimization and strategic decision- making.
Experience
- Minimum 3-5 years of proven experience in a digital marketing role with a demonstrated track record of achieving traffic, lead, and conversion targets.
- Previous experience managing and optimizing digital marketing campaigns across multiple
- Channels, including seo, ppc, email, and social media.
- Salary: kshs. 100,000 - 130,000 plus company benefits
Main responsibilities
- Strategic digital marketing management: - develops and Implements comprehensive digital marketing strategies that align with company growth objectives and Brand positioning.
- Seo & website optimization: - conducts keyword research, competitor analysis, and content gap analysis to identify opportunities for growth.
- Content development & creation: - oversees the creation and
- Development of compelling content across all digital platforms.
- Digital campaign management & media buying: - liaising with external Agencies, implementing, and optimizing
- Integrated digital marketing campaigns across various paid channels, including google ads, facebook/instagram ads, and linkedin.
- Digital pr responsibilities:- manages digital public relations activities to enhance brand reputation and visibility online.
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