Digital Marketing Expert / Specialist

Role Overview

This digital marketing role plans and runs campaigns that attract learners and corporate clients to IT training programs and business solutions. You will oversee the journey from ad, search result, or social post through to website enquiry, using performance data to refine messaging, improve lead quality, and make marketing spend more effective.

Key Responsibilities

• Plan, launch, and optimize paid and organic campaigns across Google Ads, LinkedIn, Meta platforms, X, TikTok, and display networks.
• Manage campaign budgets, test creative and copy, and adjust targeting and bids to improve return on ad spend while controlling cost per lead and acquisition.
• Create audience-specific copy, graphics, short-form video, and campaign materials for prospective students, IT professionals, and corporate decision-makers.
• Maintain the company’s social channels, publish relevant content, respond to community activity, and build visibility in the ICT sector.
• Improve search visibility through on-page and off-page SEO, keyword research, website content updates, and use of tools such as Google Search Console and SEMrush.
• Maintain landing pages and refine website paths to make it easier for visitors to become qualified enquiries.
• Build email campaigns, newsletters, audience segments, and automated lead-nurturing sequences using CRM and marketing automation tools.
• Review analytics and conversion data, then prepare weekly and monthly reports with practical recommendations for the Marketing Manager.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Information Technology, Business Administration, or a related discipline.
• Three to five years of hands-on experience delivering end-to-end digital marketing campaigns in a B2B or B2C environment; experience in technology or education is an advantage.
• Strong working proficiency with Google Ads, LinkedIn Ads, and Meta Ads Manager, including campaign setup, optimization, and performance review.
• Experience using SEO tools such as SEMrush and Google Search Console, along with Google Analytics 4, Google Tag Manager, and Meta Business Suite.
• Familiarity with WordPress or a comparable content management system, plus CRM and email automation platforms.
• Ability to produce or adapt marketing assets using Canva, Adobe Creative Cloud, CapCut, or similar content and video-editing tools.
• Analytical approach to campaign decisions, with clear written and spoken communication, creative judgment, and close attention to detail.
• Ability to coordinate several campaigns at once and meet deadlines in a fast-moving environment.
• Google Ads, Google Analytics, Meta, or HubSpot certifications are beneficial.