Marketing Assistant

Role Overview

Reporting to the Marketing Manager, the Marketing Assistant helps build the brand’s digital presence and keep its audience engaged through consistent social content and coordinated campaigns. The role spans content planning, publishing, community interaction and performance analysis, while also supporting product and store launches and wider ATL and BTL activity.

Key Responsibilities

• Manage daily activity across Instagram, Facebook, TikTok, Threads, YouTube and Twitter, including preparing, scheduling and publishing content that reflects the brand’s voice.
• Plan social content calendars with the content, ecommerce and retail teams, and help maintain clear content themes across platforms.
• Create social graphics, stories and other short-form assets using tools such as Canva, StoryMaker, Unfold and Mojo; brief the content marketing team on artwork and campaign materials where needed.
• Track platform trends, competitor activity and audience responses to suggest timely content ideas and opportunities to improve reach.
• Support campaigns for new products, collections and store openings across social media and ATL or BTL channels, including community events and pop-ups.
• Encourage meaningful audience participation through interactive campaigns, user-generated content, live streams and virtual events; help build relationships with ambassadors, influencers and active community members.
• Assist with community newsletters and blogs, and help gather email addresses and phone numbers at events in support of lead generation.
• Review social performance data, report findings and recommend practical adjustments to content and campaign activity; apply relevant keywords and hashtags to improve discoverability.

Requirements & Qualifications

• At least one to two years of experience in social media marketing or social media management.
• A degree in Marketing, Communications or a related discipline.
• Strong knowledge of major social platforms and how their different audiences engage with content.
• Basic ability to create visual content using Canva or similar tools, including StoryMaker, Unfold or Mojo.
• Clear written and verbal communication skills, with careful attention to accuracy and brand consistency.
• Confidence interpreting social media metrics and using findings to improve content performance.
• Good planning and project coordination skills, with the ability to collaborate across teams and manage competing tasks.
• Curiosity about evolving digital trends, audience interests and new social media tools.