Digital Marketing Executive

Role Overview

This role plans and delivers marketing activity for Retail & SME insurance products, spanning digital campaigns, customer events, promotional content and brand visibility. Working closely with sales and business development teams, the marketer helps attract prospective customers, nurture leads and improve conversion while tracking results and ensuring activity meets brand and regulatory requirements.

Key Responsibilities

• Plan and implement digital initiatives and product launches that support Retail & SME business growth.
• Develop and run campaigns across digital and traditional channels for products including medical, motor, business, travel, domestic and life insurance, and professional indemnity.
• Work with sales teams to generate, qualify, nurture and convert leads, and provide marketing materials that support customer conversations.
• Coordinate promotional activations, customer engagement events and other campaign activities, keeping delivery on schedule.
• Create and coordinate copy, presentations, promotional collateral and brand materials for use across relevant media.
• Manage online communities and social channels to encourage participation, strengthen brand advocacy and identify potential leads.
• Coordinate marketing requests and delivery among the Retail & SME division, central marketing, agencies and suppliers.
• Track campaign, lead and engagement performance; prepare reports and dashboards, identify improvement opportunities, and ensure marketing activity follows corporate brand standards and applicable regulatory policies.

Requirements & Qualifications

• At least three years of experience in marketing and communications; experience in insurance or financial services is preferred.
• Demonstrated experience managing digital campaigns, paid social advertising, lead generation and email marketing.
• Strong copywriting and presentation skills, with practical experience using Canva or Adobe Creative Suite.
• Ability to use analytics tools to assess campaign performance and guide marketing improvements.
• Strong project coordination skills, including managing deadlines and competing priorities.
• Clear communication and interpersonal skills, with the ability to build effective working relationships across teams and with external partners.
• Proficiency in Microsoft Office, with a commitment to integrity and high-quality work.
• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Digital Marketing or a related discipline from a recognized university.
• Professional certification in marketing, digital marketing, communications, CIM or an equivalent field is an advantage. Certifications in Google Analytics, Google Ads, social media marketing or related disciplines are also advantageous.