Digital Marketer / Sales Executive

Title: Digital Marketer / Sales Executive

Employment Nature: Full-time

Location: Eastleigh, Nairobi

Monthly Salary: Kshs. 40,000 – 50,000

Position Mandate

We are looking for a dynamic and hybrid-skilled Digital Marketer / Sales Executive to join our team in Eastleigh. This role is designed for a professional who can masterfully blend creative digital storytelling with aggressive sales execution. You will be responsible for the entire customer acquisition funnel—from creating viral content on TikTok and Instagram to managing paid ad spend and personally closing deals with prospective clients. The ideal candidate is a self-starter who understands how to leverage digital analytics to drive physical sales and has a proven track record of meeting revenue targets in a fast-paced commercial hub.

Key Performance Areas

Digital Strategy & Growth

• Architect and execute high-impact digital marketing strategies to elevate brand presence and product visibility.

• Take full ownership of social media platforms (TikTok, Instagram, Facebook, LinkedIn), driving organic growth and community engagement.

• Manage and optimize paid advertising budget across Meta Ads and Google Ads to maximize conversions and ROI.

• Utilize analytics tools to monitor campaign performance, providing data-backed insights for continuous strategy refinement.

• Ensure brand consistency and a professional "voice" across all digital touchpoints.

Creative Content Production

• Produce high-quality visual and written content, including engaging captions, promotional videos, and graphic assets.

• Stay ahead of digital trends to ensure the company’s content remains fresh, relevant, and shareable.

• Collaborate with internal departments to translate technical product features into compelling marketing materials.

• Utilize basic design and video editing tools to maintain a rapid and consistent content publishing schedule.

Sales & Revenue Generation

• Proactively identify and penetrate new market segments and sales opportunities within and beyond Eastleigh.

• Manage the end-to-end sales process, from initial lead qualification to negotiation and final deal closure.

• Build and nurture long-term relationships with B2B and B2C clients to ensure repeat business and high retention.

• Coordinate digital marketing efforts with sales activities to ensure that online leads are promptly contacted and converted.

• Prepare accurate sales forecasts and performance reports for management review.

Requirements & Competencies

Professional Profile

• Education: Degree or Diploma in Digital Marketing, Business Administration, or a related field.

• Experience: Minimum of 3 years of professional experience in digital marketing.

• Sector Advantage: Previous experience within the manufacturing industry is a significant added advantage.

• Sales Background: Demonstrated success in a target-driven sales or business development role.

Functional Skills

• Technical Proficiency: Deep understanding of Meta Ads, Google Ads, and various social media algorithms.

• Creative Skills: Basic proficiency in graphic design and video editing software.

• Communication: Exceptional negotiation and interpersonal skills, with the ability to close deals confidently.

• Resilience: A target-oriented mindset with the ability to work independently in a high-pressure commercial environment.

What is on Offer

• Competitive Salary: A monthly pay of Kshs. 40,000 – 50,000.

• Dynamic Work Environment: Based in the vibrant commercial center of Eastleigh.

• Growth Opportunity: A high-impact role that combines creative freedom with strategic sales responsibility.

If you are a creative marketer with a passion for sales and a track record of digital growth, please submit your updated CV for the "Digital Marketer / Sales Executive - Eastleigh" position. Ensure your experience with ad management and content creation is clearly highlighted.