Digital Content Coordinator

Job Summary: 

• The Digital Content Coordinator will assist in creating, managing, and optimizing digital content across multiple platforms, ensuring alignment with the brand's voice and messaging. They will support content performance analysis, manage social media engagement, apply SEO techniques, and collaborate with cross-functional teams to enhance service delivery. The role requires continuous professional development, research, and innovation to stay ahead of industry trends. 

Key Responsibilities 

Content Creation and Management 

• Assist in the creation and scheduling of digital content across various platforms, including websites, blogs, social media, and email campaigns. 
• Ensure that all content aligns with the brand’s voice, style, and messaging guidelines. 
• Manage content calendars to ensure timely publication and content updates. 

Performance Management and Development 

• Complete professional development activities and apply new knowledge to improve content creation and management. 
• Meet performance standards as outlined in the company’s KPI document. 
• Collaborate with various departments to enhance overall service delivery. 

Research and Analysis 

• Conduct basic research on industry trends, competitor activities, and audience preferences to inform and refine content strategies. 
• Analyze content performance metrics and prepare reports that track the effectiveness of content initiatives. 

Social Media Management 

• Support the management and engagement of the company's social media channels, ensuring consistent brand presence. 
• Monitor social media conversations and trends to inform content strategies and improve audience engagement. 
• Assist in developing social media campaigns to drive engagement and brand awareness. 

SEO and Digital Marketing 

• Learn and apply basic SEO techniques to improve content visibility and ranking on search engines. 
• Collaborate with the digital marketing team to support email marketing, paid advertising, and other digital marketing efforts. 

Collaboration and Communication 

• Work closely with cross-functional teams, including graphic design, IT, and customer service, to ensure cohesive content delivery across platforms. 
• Participate in brainstorming sessions to generate innovative content ideas and strategies. 

Industry Awareness and Innovation 

• Stay updated on industry trends, competitor activities, and emerging technologies to identify new opportunities and maintain best practices in digital content. 
• Continuously expand knowledge of digital content trends and advancements to drive innovative content strategies. 

Any other responsibilities as outlined by your Supervisor and Management 

Requirements

• 2+ years experience in digital content creation, with a strong focus on videography 
• Proven ability to shoot and edit engaging short-form video content 
• Proficiency in video editing tools (e.g., CapCut) 
• Strong understanding of TikTok, YouTube, X and content trends 
• Basic knowledge of SEO and digital marketing principles 
• Experience working with CRM systems and managing data accuracy 
• Strong organizational and communication skills 
• Ability to work in a fast-paced environment and manage multiple priorities

Nice to Have

• Experience E-commerce and Logistics industries.
• Familiarity with Google Analytics, Hootsuite, SEMrush or similar tools