Customer Development Executive

Role Overview

This field-based commercial role centers on driving sales and brand visibility within a defined territory by working hand-in-hand with distributor teams. You will spend your time on the road, coaching van sales representatives and open market sales representatives, reviewing in-store execution, and ensuring that promotional plans become reality at the outlet level. Your influence directly shapes how well the territory meets its sell-out and brand-building targets, making you a critical link between the company's strategy and what customers actually see and buy.

Key Responsibilities

• Deliver territory-level targets for sell-out volumes, focus brand growth, new product listings, and point-of-purchase material placement.
• Implement and refine the outlet coverage strategy, building a current and accurate database of outlets and planning effective call cycles.
• Drive consistent achievement of quality, distribution, visibility, and pricing/promotion standards in every outlet visited.
• Mentor and influence distributor van and open market sales representatives, raising their selling skills and daily performance without holding direct managerial authority.
• Collaborate with the Area Sales Manager to create and manage joint business plans with key customers, ensuring mutually agreed objectives are tracked and met.
• Oversee the execution of all promotional, launch, and agency-run activities in the territory, checking compliance and solving execution gaps in real time.
• Monitor competitor pricing, campaigns, and new launches, compiling field intelligence and reporting findings promptly to internal stakeholders.

Requirements & Qualifications

• Minimum diploma in any discipline, with solid computer literacy and comfort using spreadsheets and reporting tools.
• At least one year of experience in sales or marketing, with a proven record of meeting or exceeding KPIs.
• Direct experience in field selling, including structured call preparation, persuasive face-to-face communication, and executing QDVP (quality, distribution, visibility, price/promotion) at the point of purchase.
• Valid driver's license and willingness to cover a wide territory with extensive travel and time on the road.
• Working knowledge of field sales management, outlet segmentation, and market intelligence gathering.
• Leadership presence that can inspire and motivate distributor staff through credibility and relationship building rather than positional power.
• Sound understanding of business priorities with the ability to translate them into daily outlet-level actions.
• Demonstrated behavioral strengths such as authenticity, openness to learning, constructive challenge, fast and organized execution, stakeholder connection, and resilience in staying focused on winning.