Copywriter

Copywriter

Direct Line Reporting: Marketing Manager / Brand Director

Industry Sector: Media / Marketing & Communications

Gross Salary Structure: Kshs. 25,000 – 30,000 (Net)

Location: Nairobi CBD, Nairobi

Job Summary

We are seeking a highly creative, versatile Copywriter to anchor the brand voice, digital messaging, and multi-channel campaign writing for our team. Your primary focus will be to conceptualize and execute persuasive written content that drives consumer engagement and active conversions across digital and print footprints. This position bridges creative brand storytelling with technical digital marketing optimization; you will write everything from high-converting landing pages and search-optimized blog articles to engaging social captions, video scripts, and internal employer branding stories. The role calls for a language-fluid professional who can quickly adapt their writing tone to diverse target demographics and maintain strict editorial accuracy within a fast-paced environment.

Core Competencies

Campaign Development & Cross-Media Copywriting

• Write imaginative, highly persuasive copy for out-of-home advertising, corporate brochures, flyers, direct mail newsletters, and traditional promotional displays.
• Formulate memorable campaign slogans, high-impact headlines, and clear calls-to-action (CTAs) tailored to maximize conversion rates.
• Collaborate fluidly with creative graphic designers and digital teams to build tightly integrated multi-channel marketing campaigns.
• Adapt vocabulary structures, emotional tones, and narrative frameworks seamlessly to match different customer profiles and distribution methods.

Digital Content Strategy & Platform Customization

• Construct highly engaging post copy and multimedia captions for diverse social media platforms, ensuring strict alignment with established corporate voice guidelines.
• Design structural website text assets, targeted lead-capture landing pages, comprehensive blog entries, and accurate product guides.
• Structure clear, conversion-driven email marketing workflows and weekly newsletters to nurture client retention and inquiries.
• Script engaging narrative arcs for commercial video productions, audio advertisements, corporate presentations, and digital animations.

Optimization, Editing & Asset Management

• Embed modern search engine optimization (SEO) techniques, search terms, and structural linking practices into digital text assets to scale online authority.
• Proofread, scrub, and rewrite incoming text components to secure absolute grammatical perfection, structural clarity, and adherence to legal regulatory policies.
• Oversee the official multi-platform content calendar, managing individual project stages from brief receipt through to final publication deadlines.
• Research emerging industry movements, consumer market shifts, and competitor branding frameworks to generate highly relevant message concepts.

Performance Analytics & Brand Alignment

• Monitor monthly audience response matrices, tracking impressions, digital reach, click-through volumes, user comments, and web traffic changes.
• Interpret communication metrics to deliver clear recommendations aimed at sharpening overall message performance and campaign returns.
• Draft strategic internal communications and recruitment content to support employer branding and workplace team alignment.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Degree or Diploma in Public Relations, Journalism, Mass Communication, Marketing, or a directly matching linguistic discipline.
• Professional Tenure: Proven experience working as a commercial Copywriter, Digital Content Writer, or in an aligned corporate communications role.
• Linguistic Mastery: Outstanding written and verbal English communication capabilities, with a verified portfolio showing error-free editing and storytelling execution.
• Digital Literacy: Practical familiarity with social media publishing systems, basic content optimization principles, and digital audience engagement metrics.

Key Behavioral Attributes

• Conceptual Creativity: Natural aptitude for producing unique storytelling themes and creative hooks for diverse, non-technical consumer profiles.
• Structural Precision: Methodical proofreading focus with zero tolerance for typographic errors, logic gaps, or brand voice deviations.
• Time Efficiency: Highly organized workflow manager capable of prioritizing multiple writing requests concurrently under fixed publishing dates.

What We Offer

• Diverse Narrative Ownership: Exercise complete creative freedom over a sprawling brand messaging universe spanning print, web, scriptwriting, and social media ecosystems.
• Strategic Growth Environment: Expand your technical skill set into advanced data analytics, corporate SEO strategies, and holistic market campaign planning.
• Central High-Energy Hub: Elevate your professional career within a high-velocity, collaborative environment working out of an accessible central corporate address in Nairobi CBD.

Way to Apply

Kindly submit your updated CV and writing portfolio via email, ensuring the exact job title is indicated in your subject line. Applications are processed as they arrive.