Content & Social Media Associate

Responsibilties

Content Production & Execution

• Video Production & Editing: Plan, shoot, and edit content for TikTok, Instagram Reels, YouTube, and LinkedIn (using Adobe Premiere Pro, CapCut, or equivalent tools).
• Content Ideation & Scripting: Develop engaging video concepts, storylines, and scripts for different platforms.
• Photography & Graphic Support: Capture high-quality photos for social media, events, and marketing materials.
• Event Coverage: Provide real-time social media updates, photography, and video content for live events, webinars, and hackathons.

Social Media Scheduling & Monitoring

• Schedule & Post Content: Manage the content calendar and ensure timely posting across all platforms.
• Monitor Social Media Performance: Track engagement, reach, and audience interactions.
• Analyze & Report Insights: Provide reports on content performance and suggest improvements.
• Engagement & Trend Monitoring: Track social media trends, hashtags, and competitor activity.

Content Strategy & Optimization

• Content Repurposing – Adapt existing content (e.g., blog posts, event recordings, webinars) into engaging social media posts, short clips, and infographics.
• User-Generated Content (UGC) Strategy – Encourage, collect, and curate content from students, alumni, and partners to enhance credibility.
• SEO for Social Media – Optimize post captions, descriptions, and hashtags to improve search visibility on platforms like YouTube and Instagram.

Social Media Engagement & Community Management

• Community Engagement – Actively respond to comments, messages, and mentions to foster community interaction.
• Brand Reputation Management – Monitor and address brand-related discussions, reviews, and crises.
• Influencer & Ambassador Collaboration – Identify and engage influencers, alumni, and industry leaders for partnerships and content collaborations.
• Polls, Contests & Challenges – Organize interactive campaigns such as giveaways, Q&As, and challenges to boost engagement.
• Customer Support on Social Media – Assist in handling inquiries, complaints, and feedback via DMs and comments.

Live Content & Events Support

• Live Streaming Management – Host and moderate live sessions, webinars, and virtual Q&As on platforms like LinkedIn, Instagram, and YouTube.
• Behind-the-Scenes (BTS) Content – Share real-time updates from events, office culture, and product development to create a more relatable brand presence.
• Event Partnerships & Cross-Promotion – Collaborate with event organizers, partners, and sponsors to co-promote events and workshops.

Data Analytics & Insights:

• A/B Testing for Content Performance – Experiment with different formats, styles, and posting times to identify the best-performing content.
• Sentiment Analysis – Track and analyze audience sentiment to improve content direction and brand reputation.
• Competitor & Industry Benchmarking – Monitor competitor activities and trends to identify opportunities for content differentiation.
• Including any other responsibility that may be assigned within the scope of Moringa.

Organizational:

• Communicate with colleagues via Slack, Email, and project management tools.
• Use Asana, OKR trackers, and other digital tools.
• Participate in weekly team and company-wide meetings.
• Stay updated on digital media trends.

Reporting:

• Track performance against set OKRs for social media engagement.
• Provide periodic reports on social media insights and trends.
• Monitor customer feedback and social media sentiment.

Education & Experience

• A Bachelor's degree or Diploma in Marketing, Communications, Digital Media, Journalism, or a related field is often preferred.
• 4- 5 years of proven experience in managing social media platforms for a brand or organization, including content creation, scheduling, and community engagement. A portfolio showcasing past social media work is highly beneficial.