Commercial & Marketing Manager

• The Commercial & Marketing Manager will provide strategic leadership in driving revenue growth, brand positioning, and audience expansion for the media house, ensuring alignment with its Christ-centered mission. The role integrates commercial strategy, marketing, partnerships to deliver sustainable income streams across broadcast, digital and event platforms while advancing a digital-first approach to content distribution and engagement.
• The position reports to Head of Media.

 KEY RESPONSIBILITIES

• Provide Christ-centered leadership by upholding CITAM and Hope Media values, actively participating in ministry initiatives, modeling integrity, discipline and ethical conduct in all commercial and marketing engagements.
• Develop and execute integrated commercial strategies that drive revenue growth across broadcast, digital and events platforms, including advertising, partnerships, sponsorships and new business opportunities aligned to the ministry’s mission.
• Lead the development and implementation of marketing strategies that strengthen Hope Media’s brand visibility, audience reach, and engagement across TV, radio, digital platforms, and community outreach channels.
• Drive digital-first marketing initiatives including social media, streaming platforms, and online campaigns to expand audience reach, enhance engagement, and monetize digital content effectively.
• Build and maintain strong relationships with advertisers, sponsors, donors, and strategic partners, ensuring value-driven collaborations that support both commercial sustainability and ministry impact.
• Work closely with content, technical, and operations teams to align programming, campaigns, and product offerings with market needs, ensuring seamless delivery and impactful audience experiences.
• Develop and manage commercial and marketing budgets, monitor revenue performance, and ensure efficient allocation of resources to maximize return on investment and operational effectiveness.
• Track marketing performance, audience analytics, and revenue metrics; prepare regular reports for leadership; and continuously refine strategies to improve efficiency, innovation, and impact.
• Build a highly performing and effective commercial team.

Requirements

• Must be a born-again, mature Christian who conforms to the CITAM statement of faith.
• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• A master’s degree (MBA) in Marketing, Strategic Management, or related discipline will be an added advantage.
• Professional certification in Digital Marketing, Brand Strategy, or Strategic Leadership (e.g., CIM, AMA, or equivalent) is desirable.
• Minimum of 10 years of progressive experience in a similar role, and leading high performing sales teams.
• Strong networking and stakeholder relationship management skills.
• Strong grasp of digital marketing ecosystems including analytics, content marketing, brand and social media strategy.
• Proven track record in revenue generation, including advertising sales, sponsorships, and strategic partnerships, with demonstrated ability to build pipelines, negotiate, close deals, and consistently meet or exceed commercial targets.
• Strong commercial acumen and business development with hands-on experience in monetization and conversion, including translating audience insights into revenue opportunities, optimizing pricing and offerings, and driving measurable ROI across broadcast, digital, and event platforms.
• Awareness of Christian media landscapes and alignment of marketing strategies with faith-based content values.