Key Duties & Responsibilities
Sales & Customer Management
- Manage assigned retail accounts; secure openings, negotiate favourable trade terms, and achieve monthly sales value targets
- Conduct regular visits to strengthen customer relationships, resolve service issues, and expand SKU presence in existing accounts.
Promotion & Merchandising Execution
- Coordinate with merchandising teams to implement approved promotions and activations; monitor in‑store visibility, POS materials placement, and planogram compliance.
- Track promotional performance, report on sales uplift and execution gaps, and support post‑promotion analysis.
Finance & Compliance
- Follow up on collections in line with approved credit policies; reconcile promotional claims, rebates, and discounts before submission to Finance.
- Maintain accurate sales documentation and ensure compliance with company policies.
Reporting & Market Insights
- Submit timely reports on sales performance, outlet growth, and competitor activities; provide actionable market intelligence and feedback to improve route‑to‑market and customer satisfaction.
Qualifications & Experience
- Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
- Minimum of 3 years’ experience in FMCG sales, preferably in Modern Trade. )
- Proven track record of meeting or exceeding regional sales target
- Valid driving licence and willingness to travel extensively within the region.
- Strong negotiation, relationship‑building, and digital reporting skills
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