Area Sales Manager

Key Duties & Responsibilities

Sales & Customer Management

• Manage assigned retail accounts; secure openings, negotiate favourable trade terms, and achieve monthly sales value targets
• Conduct regular visits to strengthen customer relationships, resolve service issues, and expand SKU presence in existing accounts.

Promotion & Merchandising Execution

• Coordinate with merchandising teams to implement approved promotions and activations; monitor in‑store visibility, POS materials placement, and planogram compliance.
• Track promotional performance, report on sales uplift and execution gaps, and support post‑promotion analysis.

Finance & Compliance

• Follow up on collections in line with approved credit policies; reconcile promotional claims, rebates, and discounts before submission to Finance.
• Maintain accurate sales documentation and ensure compliance with company policies.

Reporting & Market Insights

• Submit timely reports on sales performance, outlet growth, and competitor activities; provide actionable market intelligence and feedback to improve route‑to‑market and customer satisfaction.

Qualifications & Experience

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• Minimum of 3 years’ experience in FMCG sales, preferably in Modern Trade. )
• Proven track record of meeting or exceeding regional sales target
• Valid driving licence and willingness to travel extensively within the region.
• Strong negotiation, relationship‑building, and digital reporting skills