Customer Development Lead (Modern Trade) - Beverages-Kisii (2)

Company Details
Industry: Consulting
Description: CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Job Details
Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Kisii County, Kenya
Closing Date: Undisclosed
Salary: KES Unspecified / month
Other Pay: Benefits
Job Category: Customer Service
Job Description

Customer Development Lead

Our client is seeking a Customer Development Lead to manage supermarkets and minimarts under distributors and regional second lines. In this role, you will deliver JBP objectives and quarterly targets, drive visibility, shelf share, availability, and promotions, negotiate listings and displays, and oversee merchandising teams and service providers while monitoring market and competitor performance.

Key Responsibilities

  • Manage supermarkets and minimarts under distributors and regional second lines.
  • Deliver agreed JBP objectives and quarterly targets.
  • Drive visibility, share of shelf, product availability, and promotional execution.
  • Negotiate additional display opportunities and new product listings.
  • Manage merchandising teams and third-party service providers.
  • Monitor market performance and competitor activities.

Requirements

Mandatory Requirements (Candidates must meet ALL criteria below):

  • 7–10 years of total FMCG experience.
  • Minimum 5 years' experience within the Beverage category.
  • Strong Modern Trade experience managing supermarkets and key accounts.
  • Proven experience managing Joint Business Plans (JBPs).
  • Hands-on experience with planogram implementation and shelf-space negotiations.
  • Experience executing consumer promotions, product launches, and visibility initiatives.
  • Experience managing merchandisers and third-party vendors.
  • Strong distributor and stakeholder management capabilities.
  • Ability to independently drive new listings and account development.
332 open positions on Semasocial right now · 22 open positions in Kisii County, Kenya · 11 posted in the last 7 days
Contact Information
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