Senior Social Media & Content Specialist
Posted:
Position: Senior Social Media & Content Specialist
Date Posted: June 17, 2026
Industry: Marketing / Digital Media / Hospitality / F&B / Retail
Employment Type: Full Time
Experience: Minimum 5 Years in Social Media Management and Content Creation
Qualification: Bachelor’s Degree in Marketing, Communications, Digital Media, Journalism, or Related Field Preferred
Salary: AED 5000 to 10000 (estimated)
Location: Dubai, United Arab Emirates
Company: Al Safadi
Description:
Al Safadi is seeking a creative and highly motivated Senior Social Media & Content Specialist to join its growing team in Dubai. The ideal candidate will be passionate about digital storytelling, brand engagement, and creating impactful content across multiple social media platforms.
This role involves developing and executing innovative social media strategies that enhance brand visibility and audience engagement. The selected candidate will collaborate closely with internal teams to deliver consistent, high-quality content that aligns with the company’s marketing goals and brand identity.
Key Responsibilities:
• Develop and implement engaging social media strategies across multiple platforms.
• Create high-quality content including captions, campaign concepts, and storytelling initiatives.
• Manage content calendars and ensure consistent and timely brand messaging.
• Monitor, analyze, and report on social media performance metrics.
• Collaborate with marketing, design, and operations teams to execute campaigns.
• Stay updated on social media trends, platform changes, and content innovations.
• Support influencer collaborations, community engagement, and brand partnerships.
• Enhance audience engagement and strengthen online brand presence.
Requirements:
• Minimum 5 years of experience in social media management and content creation.
• Strong copywriting and content development skills in English (Arabic is an advantage).
• Experience managing Instagram, TikTok, Facebook, LinkedIn, and other platforms.
• Knowledge of social media analytics tools and reporting methods.
• Experience in hospitality, F&B, lifestyle, or retail industries is highly preferred.
• Strong communication, creativity, and organizational skills.
• Ability to work in a fast-paced, collaborative environment.
Strong knowledge of:
• Social Media Strategy Development
• Content Creation and Brand Storytelling
• Social Media Analytics and Performance Reporting
• Influencer Marketing and Brand Partnerships
• Community Engagement and Online Brand Management
• Digital Marketing Trends and Platform Algorithms
• Campaign Planning and Execution
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