Copywriter

Role Purpose

• Our client is seeking a talented and creative Copywriter to develop compelling content and campaign messaging across multiple brands and platforms. The ideal candidate will be responsible for creating engaging, audience-focused copy that drives brand awareness, engagement, and conversions while maintaining consistency in brand voice and communication objectives.

Key Responsibilities

• Develop creative copy for social media campaigns, digital ads, websites, blogs, scripts, and marketing collateral.
• Interpret client briefs and translate them into compelling campaign concepts and messaging.
• Collaborate with Designers, Content Creators, and Account Managers to deliver integrated campaigns.
• Write engaging captions, taglines, video scripts, campaign concepts, and brand stories.
• Ensure all content aligns with brand guidelines and campaign objectives.
• Conduct research to understand client industries, audiences, and market trends.
• Review and edit content to ensure accuracy, consistency, and quality.
• Contribute to brainstorming sessions and campaign ideation.
• Manage multiple projects while meeting deadlines in a fast-paced agency environment.

Required Experience

• Proven 2–3 years of experience as a Copywriter within a marketing, advertising, or digital agency is a MUST.
• Proven experience creating content for multiple brands and industries.
• Strong portfolio showcasing copywriting, campaign concepts, and content creation.
• Experience writing for digital, social media, and marketing campaigns.
• Agency experience is mandatory.

Skills & Competencies

• Excellent writing, editing, and proofreading skills.
• Strong storytelling and conceptual thinking abilities.
• Creative and strategic mindset.
• Ability to work under pressure and meet deadlines.
• Strong attention to detail.
• Excellent communication and collaboration skills.